试卷代号：1378
国家开放大学（中央广播电视大学）2017年春季学期“开放本科”期末考试
管理英语3试题
2017年6月
注意事项
一、 将你的学号、姓名及分校（工作站）名称填写在答题纸的规定栏 内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带 出考场。监考人收完考卷和答题纸后才可离开考场。
二、 仔细读懂题目的说明，并按题目要求答题。答案一定要写在答 题纸的指定位置上，写在试卷上的答案无效。
三、 用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。
四、 考试时间为60分钟。
一、交际用语（共计10分，每小题2分）
1一5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。
1.— Would you like some more beer?
— , please.
A.Just a little
B.No more
C.I’ve had enough
2.— I suppose there’ll be a lot of arguments.
A.I should imagine so.
B.No problem.
C.That’s a good idea.
3.— Do you mind if I smoke here?
A.No, thanks.
B.Yes, please.
C.Yes, better not.
4.—
——Fire, fire service please J There’s a huge fire here.
A.911, how may I direct your call?
B.How may I help you?
C.What can I do for you?
5.— Sorry, I made a mistake again.
一 Practise more and you’ll succeed.
A.Never mind.
B.Certainly not.
C.Don’t mention it.
二、词汇与结构（共计30分，每小题2分）
6—20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的正确选项，并将答 案序号写在答题纸上。
6.It’s to point to or talk about strangers in public.
A.impolite B. polite
C. good
7. important it is for kids to imagine freely!
A.What B. How
C. What an
8.John as well as Mike just been back from an important meeting.
A.have B. has
C. had
9.— When do we have to pay the bill?
— December 30.
A. By B. In
C. During
10. is known to all» too much fat causes heart problems.
A. It B. As
C. Just as
11.Let’s go the reports on the latest work.
A. over B. with
C. to
12.A Chinese company is going to over the well-known Japanese company TOSHIBA Corporation.
A. get B. take
C. turn
13.My friend invited me the art club, and I accepted it with pleasure.
A. join B. joining
C. to join
14.I heard that you really had a wonderful time at John’s birthday party, ?
A. didn’t I B. didn’t you
C. hadn’t you
15.He gave up his study in college in .
A. bundle B. despair
C. ash
16.You can go out, you promise to be back before 12 o’clock.
A. so far as B. as far as
C. as long as
17.I am your early coming.
A. looking forward to B. looking forward
C. look forward to
18.Under no circumstance to tell lies to parents.
A.children are allowed
B.are children allowed
C.will children allow
19.I a book when the telephone .
A. was reading. . . rang B. read. . . rang
C. was reading, . . was ringing
20.This is the man last night.
A. whom I saw him B. whom I saw
C. who I saw him
三、阅读理解（共40分，每小题4分）
21—25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题 纸上。
Passage 1
Three Steps to a Good Marketing Budget
Without good budget management, you are likely to overspend on marketing accidentally. Here are three steps that help to make a good marketing budget.
1322
Step 1: Organize financial information
The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue一the minimum amount of money your company makes each month.
A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company» you should determine where the money will go.
Step 2 : Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds： the budget amount9 your past experiences, and where you can reach the right audience.
You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need consider which marketing channels will allow you to reach the right audience.
Step 3: Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else.
Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services.
However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing.
21.What should the budget plan be based on?
A. The company’s reliable expense. B. The company?s reliable income.
C. The company’s reliable cost.
22.What does “disposable income” mean in paragraph 3?
B.Previous income.
C.Net income.
A. the income and expenses
C. the budget management
24.The three main factors that decide how you spend marketing funds are ,
A.the money you have earned, the actual expenses and the money you will expend
B.the budget amount, your past experiences and where you can reach the right audience
C.the assets you have, the product and the income
25.Keeping the budget in mind when making marketing decisions will avoid <
A. using less than you earn B. using money unnecessarily
C. using more than you earn
Passage 2 26-30题：请根据短文内容判断给出的语句是否正确，正确的写“T”，错误的写“F”，并将答案 写在答题纸上。
The road system in Beijing’s central business district (CBD) is being re-designed to make public transportation easy and improve efficiency.
Plans for 45 roads within the CBD have been approved, measuring 41. 5 kilometers in total. In addition to public buses, free or low price shuttle buses from residence areas to subway stations will also be provided for commuters.
This is just over four times the number of roads opened in 2007, and will add another 15. 5 km to the existing road network.
Besides roads, an underground traffic system has also been operating, which includes four new subway lines beneath the CBD.
The underground connection system is made up of two levels. The first underground floor is set aside mainly for pedestrians and commercial facilities, while the second underground floor is planned for parking.
The city has also invested 140 million yuan to set up a traffic inquiry system, through which the public can check traffic conditions online and see the most convenient routes on their GPS system. In the future, the CBD will be fully covered by an intelligent traffic control system.
26.The road system in Beijing? s central business district (CBD) is being designed again.
27.Commuters can only take public buses from residence areas to subway stations.
28.The re-designed road will be 15. 5 kilometers long.
29.The underground traffic system has four new subway lines beneath the CBD,
30.Both levels of the underground connection system are planned for parking,
四、写作(共20分)
31.根据要求写作文。
写作要求：以李明的身份，根据下表内容，写一篇英文作文介绍自己的日程表。
Write a short passage according to the information of the following timetable.
Li Ming’s Timetable from Monday to Friday
(No 3 Middle School)
Time Activity
6：30 get up
7：00 have breakfast
7：30 go to school
8：30〜12：O5 have 4 classes
12：05 have lunch at school
14：00〜15：40 have 2 classes
15：40 — 16：40 play basketball / football
16：4O go home
18：00 have supper
18：30〜22：00 do homework, watch TV, do some reading
22：00 go to bed
试卷代号：1378
国家开放大学（中央广播电视大学）2017年春季学期“开放本科”期末考试
管理英语3试题答题纸
2017年6月
题号 一 二 三 四 总分
分数
得分评卷人
、交际用语（共计10分，每小题2分）
1—5题:选择正确的语句完成下面对话，并将答案序号写在答题纸上。
1. 2. 3. 4. 5.
得分评卷人
二、词汇与结构（共计30分，每小题2分）
6-20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的正确选项，并 将答案序号写在答题纸上。
6. 7. 8. 9. 10.
11. 12. 13. 14. 15.
16. 17. 18. 19. 20.
得分评卷人
三、阅读理解（共计40分，每小题4分）
21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在 答题纸上。
21. 22. 23. 24. 25.
26-30题:请根据短文内容判断给出的语句是否正确，正确的写“T”,错误的写“F”，并将 答案写在答题纸上。
26.
1326
27.
28.
29.
30.
得分评卷人
四、写作（共20分）
31.根据要求写作文。
写作要求：以李明的身份，根据下表内容，写一篇英文作文介绍自己的日程表。
Write a short passage according to the information of the following timetable.
Li Ming’s Timetable from Monday to Friday
(No 3 Middle School)
Time Activity
6：30 get up
7；00 have breakfast
7：30 go to school
8：30~12：05 have 4 classes
12：05 have lunch at school
14：00 — 15:40 have 2 classes
15：40 — 16：40 play basketball / football
16：40 go home
18：00 have supper
18：30〜22：OO do homework, watch TV, do some reading
22：00 go to bed
试卷代号：1378
国家开放大学（中央广播电视大学）2017年春季学期“开放本科”期末考试
管理英语3试题答案及评分标准
（供参考）
2017年6月
一、交际用语（共计10分，每小题2分）
1一5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。
1. A 2. A 3. C 4. A 5. A
二、词汇与结构（共计30分，每小题2分）
6—20题：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的正确选项，并将答 案序号写在答题纸上。
6. A 7. B 8. B 9. A 10. B
11. A 12. B 13.C 14. B 15.B
16. C 17. A 18. B 19. A 20. B
三、阅读理解（共40分，每小题4分）
21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题 纸上。
21. B 22. C 23. A 24. B 25. C
26-30题：请根据短文内容判断给出的语句是否正确，正确的写”T”，错误的写“F”，并将答案 写在答题纸上。
26. T 27. F 28. F 29. T 30. F
四、写作（共20分）
31.根据要求写作文。
评分标准
（1）评分原则
①本题总分为20分，按6个档次给分。
②评分时，先根据文章的内容和语言初步确定其所属档次，然后以该档次的要求来衡 量、确定或调整档次，最后给分。
③评分时应注意的主要内容为：内容要点、句型变化、词汇运用和语法结构的准确性，语意 的连贯性、逻辑性以及应用文的格式要求。
④评分时，如拼写错误较多，书写较差，以至影响交际，将分数降低一个档次。
(2)各档次的给分范围和要求
16—20 分 •完全完成了试题规定的任务；
•覆盖所有内容要点；
•语法结构、句型和词汇有变化；
•语法结构和用词准确。
•语意连贯、逻辑性强。
•应用文写作格式规范。
11 — 15 分 •较好地完成了试题规定的任务；
•覆盖所有内容要点；
•句型和词汇有变化；
•语法结构和词汇基本准确，些许错误主要是因为尝试较复杂语法结 构或词汇所致。
•语意基本连贯、有一定的逻辑性。 ：
•应用文写作格式较为规范。
6 — 10 分 •基本完成了试题规定的任务；
♦覆盖所有内容要点；
•运用语法结构和词汇方面能满足任务的基本要求；
•有一些语法结构或词汇方面的错误，但不影响理解。
♦语意连贯性及逻辑性方面存在一定问题。
•应用文写作格式基本规范。
3—5分 •虽尽力但不足以完成试题规定的任务；
•仅覆盖部分主要内容，或写了一些无关内容；
•语法结构和词汇运用能力很弱；
•有许多语法结构或词汇方面的错误,影响了对写作内容的理解。
•语意不连贯，逻辑性方面问题较大。
•应用文写作格式不规范。
1—2分 •未完成试题规定的任务；
•句子不完整或无法理解；
•语法结构或词汇方面错误连篇，影响对写作内容的理解；语言运用能 力差。
•语意不清，毫无逻辑。
•应用文写作格式不规范。
。分 •未答题，或虽作答但不知所云。
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