西南大学培训与继续教育学院课程考试试题卷
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课程名称【编号】：(1255)《商务英语》 考试时间：150分钟
一、
商务术语英汉互译题(本大题共10小题，每道题2.0分，共20.0分)
考查英汉语言中商务专业术语的表达
1.
信用工具
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2.
stagnant economy
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3.
保险单据
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4.
issuing bank
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5.
价值观
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6.
medium of exchange
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7.
紧缩性货币政策
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8.
reservation price
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9.
决策过程
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10.
law enforceability
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二、
单项选择填空题(本大题共10小题，每道题2.0分，共20.0分)– {6 q)
根据对专业信息的理解来选择最佳的答案
1.
_________ markets are generally categorized by age, location, income, and lifestyle.
A.commodity
B.Target .
C.service
D.goods
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2.
Staffing, choosing the right person for the _______ job, may be included as part of organizing function.
A.secretary
B.good
C.right
D.X
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3.
If advertising and promotion are important to their sales in the domestic market, they are likely to be even more important in export markets _________ customers are unfamiliar with them and their products.
A.if
B.that
C.which
,
D.where
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4.
Construction workers, farm workers, and retail clerks often suffer seasonal _________.
A.lack
B.unemployment
C.market
D.vocation
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5.
A marketing effort may begin with finding out _______ product people want, or it may begin with stimulating a new want and then satisfying it.
A.what
B.that
C.of
D.any
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6.
Each international transaction raises the possibility of the extraterritorial extension of the domestic laws of the home and _______ states, which may result in potential conflicts.
A.host
B.another
C.target
D.domestic
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7.
The US dollar not only is the world’s _________ reserve currency, but also provides the base currency for most exchange transactions.
A.determination
B.main
C.market
D.best
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8.
The proprietor makes managerial __________ without accounting to board members, partners, or stockholders.
A.determination
B.order
C.plans
D.decisions
9.
The American companies always put much ___________ on product promotion.
A.heavyness
B.emphasis
C.weightness
D.specialty
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10.
The _________ of the WTO is dominated by its highest authority, the Ministerial Conference.
A.secretary
B.trade
C.Council
D.structure
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三
(本大题共10小题，每道题2.0分，共20.0分):
对题中描述做出判断，正确（T）或错误（F）。
1
In different cultures, values may vary significantly. One’s proper actions in one culture can be seen as wrong in a moral sense in another culture.
对 .
错
2.
A collection is usually processed through governments acting as the intermediary.
对
错
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3.
A general agent does not charge any commission for his service.
对
错
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4.
A cheque is a conditional order in writing.
对
错
5.
Under most circumstances, the creation of a partnership does not require a formal written agreement.
对
错
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6.
A tax cut leaves less disposable income in people’s hands and they have to save or invest.
对
错
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7.
An L/C is a written undertaking issued by a bank (the issuing bank) to the seller (the beneficiary) to effect payment up to a stated sum of money, within a prescribed time limit and against stipulated documents.
对
错
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8.
Most bill of lading forms are already printed as shipped bill of lading and commence with the wording “Shipped in apparent good order and condition…”, which confirms the goods are actually on board the vessel.
对
错
9.
Remittance refers to the transfer of funds from one party to another among different countries.
对
错
10.
Over three-quarters of WTO members are developing countries and countries in the process of economic reform from non-market systems.!
对
错
四、
题(本大题共3小题，每道题5.0分，共15.0分)
对商务英语专业术语做
1.
FOB (Free On Board)
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2.
commercial Invoices
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3.
mixed economic system
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五、
应用题(本大题共1小题，每道题15.0分，共15.0分)
对所给的英文段落进行汉译的语言应用题 。
1.
Consumers are accustomed to looking for goods in a particular place. They go to drugstores to buy cold remedies, and to bookstores to purchase the latest best-selling novels. Business needs to have its goods available in the places consumers tend to frequent. This requires moving the merchandise from where it is produced to where it is desired. Such movement entails transportation, channels of distribution, and storage. The manufacture needs to have a strategy for taking care of all these matters. Some use middlemen such as wholesalers to move their merchandise to the consumer. Others go directly to the final buyers themselves. In any case, the goods must eventually be moved to the right place for purchase.
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六
综合分析题(本大题共1小题，每道题10.0分，共10.0分)
根据课程所学内容对问题中的话题进行大约100词左右的分析阐释。
How does a monetary policy work？
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