2021知到答案 商务英语案例分析-19秋冬校内课 最新智慧树满分章节测试答案

第三章 单元测试

1、单选题：
Which of the following is the purpose of 360-degree performance appraisal?
选项：
A:To reach decision whether the employ should be promoted or not.
B:To evaluate staff performance.
C:All of the above.
D:To establish training plan.
答案: 【All of the above.】

2、单选题：
Which statement is true about 360-degree performance appraisal?
选项：
A:It is used only as an administrative tool.
B:It is used only as a development tool.
C:It is useful as a feedback for both developmental and administrative purposes.
D:It is neither an administrative tool nor a developmental tool
答案: 【It is useful as a feedback for both developmental and administrative purposes.】

3、单选题：
_______ is the process of using multiple sources of appraisal to gain a comprehensive perspective on one’s performance.
选项：
A:Superior appraisal
B:360-degree performance appraisal
C:Peer appraisal
D:Subordinate appraisal
答案: 【360-degree performance appraisal】

4、单选题：
Which of the following method is often used in 360-degree performance appraisal?
选项：
A:Rating scale.
B:Telephone interview.
C:Group discussion.
D:Presentation.
答案: 【Rating scale.】

5、单选题：
Which is the most important component in 360-degree performance appraisal?
选项：
A:Peer appraisal
B:Superior appraisal
C:Subordinate appraisal
D:All of the above
答案: 【All of the above】

6、单选题：
_______ is an important part of the Performance appraisal process where the employees themselves give the feedback or their views and points regarding their performance.
选项：
A:Client appraisal.
B:

Self appraisal.

C:

Peer appraisal.

D:

Subordinate appraisal.

答案: 【

Self appraisal.

】

7、单选题：
________ forms the traditional part of the 360 degree appraisal where the employees’ responsibilities and actual performance is rated by the immediate higher level supervisor.
选项：
A:

Superior appraisal

B:

Subordinate appraisal

C:

Peer appraisal

D:

Self appraisal

答案: 【

Superior appraisal

】

8、单选题：
The subordinate appraisal is an evaluation tool whereby employees assess the performance of ______.
选项：
A:

subordinates

B:

supervisors

C:

themselves

D:

peers

答案: 【

supervisors

】

9、单选题：
_____ appraisal is a type of performance evaluation that is done by one or more people of matching competencies. It is usually done among the members of the same team. This is a method employed to preserve the quality standard at a desired level.
选项：
A:

Peer

B:

Subordinate

C:

Self

D:

Superior

答案: 【

Self

】

10、单选题：
Which of the following is advantage of 360-degree performance appraisal?
选项：
A:

It is difficult to figure out the results.

B:

It is both time-consuming and would cost a large sum of money.

C:

It provides detailed information on an employee’s performance.

D:

It arouses suspicion within an organization.

答案: 【

It provides detailed information on an employee’s performance.

】

第四章 单元测试

1、单选题：
Which of the following is NOT the goal of the S-T-P process?
选项：
A:

To help the organization develop an appropriate marketing mix.

B:

To enable the organization to make important marketing decisions concerning where they should compete.

C:

To evaluate how effective an organization’s marketing mix is.

D:

To guide the organization to the implementation of an appropriate marketing mix.

答案: 【

To evaluate how effective an organization’s marketing mix is.

】

2、单选题：
Which statement is NOT true about the benefits of the S-T-P process?
选项：
A:

The S-T-P process guides a company to divide its customers into small groups.

B:

The S-T-P process guides marketers to develop and deliver personalized and relevant messages to different audiences.

C:

The S-T-P process helps a company match its products with its customers.

D:

The S-T-P process helps marketers arrange the importance of different offers from a company.

答案: 【

The S-T-P process guides a company to divide its customers into small groups.

】

3、单选题：
Which of the following approach belongs to market segmentation?
选项：
A:

Psychological approach.

B:

Physical approach.

C:

Behavioral approach.

D:

Linguistic approach.

答案: 【

Behavioral approach.

】

4、单选题：
A company usually divides a market into small groups of consumers based on _______.
选项：
A:

the need of the company

B:

shared characteristics

C:

how valuable the market is

D:

the requirement of consumers

答案: 【

shared characteristics

】

5、单选题：
With _______, marketers may have a greater understanding of the marketplace as they gain knowledge of differing consumer needs within the same market.
选项：
A:

market targeting

B:

product positioning

C:

market selection

D:

market segmentation

答案: 【

market segmentation

】

6、单选题：
_______ is the second step in the S-T-P process.
选项：
A:

Positioning

B:

Targeting

C:

Advertising

D:

Segmentation

答案: 【

Targeting

】

7、单选题：
In order to select target markets, a company needs to _______.
选项：
A:

focus the company’s marketing offers on related consumers

B:

assess the attractiveness of different segments

C:

develop appropriate marketing strategy and goals

D:

enter the most profitable market segment

答案: 【

assess the attractiveness of different segments

】

8、单选题：
Positioning is about how a company wants its product to be _______ by the target market against main competitors.
选项：
A:

assessed

B:

selected

C:

thought of

D:

bought

答案: 【

thought of

】

9、单选题：
The goal of positioning is to create a clear and positive image about _______.
选项：
A:

where consumers can get a product

B:

when a product will reach the market

C:

how a product competes against competitors

D:

what a product is about

答案: 【

what a product is about

】

10、单选题：
If a company positions a product by use or application, the company would _______ in its marketing activities.
选项：
A:

indicate that the product would contribute to the user’s social identity

B:

highlight how the product is used to show that it is the best solution for the task

C:

focus on the products best features

D:

emphasize that the product represents significant value

答案: 【

highlight how the product is used to show that it is the best solution for the task

】

第五章 单元测试

1、单选题：
The 4Ps model is a flexible concept, so when planning marketing activities, marketers can _______.
选项：
A:

consider how the four elements work together

B:

monitor the four elements from time to time

C:

pay attention to customer needs

D:

focus more or less on one element

答案: 【

focus more or less on one element

】

2、单选题：
To differentiate a product in the market, a company needs to _______.
选项：
A:

improve its quality

B:

promote its unique selling proposition

C:

emphasize its brand

D:

work on its actual and augmented benefits

答案: 【

work on its actual and augmented benefits

】

3、单选题：
To build up sales and market share, a company may use _______.
选项：
A:

values-based pricing strategy

B:

skimming pricing strategy

C:

psychological pricing strategy

D:

penetration pricing strategy

答案: 【

penetration pricing strategy

】

4、单选题：
Promotional activities that aim to differentiate product would focus on _______.
选项：
A:

strengthening the brand

B:

building brand awareness

C:

introducing unique features and benefits

D:

informing consumers of the existence of the product

答案: 【

introducing unique features and benefits

】

5、单选题：
A unique selling proposition is a feature of a product that ______.
选项：
A:

attracts consumers in the market

B:

satisfies customer needs

C:

is highlighted in advertisements

D:

makes it different from other similar products

答案: 【

makes it different from other similar products

】

6、单选题：
During the process of developing a marketing mix, marketers need to test the overall offer after drafting it by _______.
选项：
A:

changing some elements constantly

B:

raising questions concerning the 4Ps

C:

answering questions concerning the 4Ps

D:

asking customer focused questions

答案: 【

asking customer focused questions

】

7、单选题：
In the pricing process, in order to understand environmental factors, a company needs to _______.
选项：
A:

estimate the demand from consumers

B:

predict the possible actions its competitors will take and their effects

C:

calculate fixed and variable costs of its products

D:

adopt a fixed methodology

答案: 【

predict the possible actions its competitors will take and their effects

】

8、单选题：
Which of the following is NOT included in a promotional mix?
选项：
A:

Advertising

B:

Communication

C:

Personal selling

D:

Sponsorship

答案: 【

Communication

】

9、单选题：
A company provides its product to customers with and without intermediaries. This kind of distribution channel is called _______.
选项：
A:

direct distribution

B:

indirect distribution

C:

intensive distribution

D:

dual distribution

答案: 【

dual distribution

】

10、单选题：
Which of the following is correct about distributors?
选项：
A:

They carry products from a single brand or company.

B:

They stock goods bought from other intermediaries and then sell them to the ultimate end user.

C:

They represent the producer to the user and make money from commissions.

D:

They purchase goods from different producers in bulk and store them in warehouses.

答案: 【

They carry products from a single brand or company.

】

第六章 单元测试

1、单选题：
According to the AIDA model, ______.
选项：
A:

the number of prospective customers increases step by step

B:

marketing messages need to motivate customers to buy

C:

some customers would jump over some steps to make a purchase

D:

marketing efforts should be tailored for different stages in the customer journey

答案: 【

marketing efforts should be tailored for different stages in the customer journey

】

2、单选题：
To maintain customer interest, marketing messages need to ______.
选项：
A:

give customers hands-on experience about a product

B:

introduce the detailed features of a product

C:

deliver the most important benefits of a product

D:

provide entertaining content about a product

答案: 【

deliver the most important benefits of a product

】

3、单选题：
Applying the AIDA model in the planning of marketing activities is about _______.
选项：
A:

mapping out the thoughts of consumers

B:

selecting a stage to focus these activities on

C:

deciding on the time to put out these activities

D:

creating a marketing sequence

答案: 【

creating a marketing sequence

】

4、单选题：
_______ is the first step in the AIDA buyer’s journey.
选项：
A:

Availability

B:

Action

C:

Autonomy

D:

Attention

答案: 【

Attention

】

5、单选题：
Which of the following is NOT what marketers at the attention stage should focus on?
选项：
A:

Letting customers know that they need a product

B:

Informing customers that the company exists

C:

Motivating customers to buy

D:

Raising customer awareness of the product

答案: 【

Motivating customers to buy

】

6、单选题：
Helping consumers develop interest is about _______.
选项：
A:

letting consumers know about the product

B:

giving consumers reasons to want to research further into the company’s offer

C:

Inviting consumers to use their own resources to look into the offer

D:

encouraging consumers to own the product

答案: 【

giving consumers reasons to want to research further into the company’s offer

】

7、单选题：
Marketing activities at the desire stage aim to _______.
选项：
A:

ask customers to notice particular features of the product

B:

persuade customers to actually buy the product

C:

drive customers to develop a willingness and tendency to buy the product

D:

let customers feel that they like the product

答案: 【

drive customers to develop a willingness and tendency to buy the product

】

8、单选题：
Which of the following is NOT a way to stimulate customer desire for a product?
选项：
A:

Giving customers reassurance about the effectiveness of the product.

B:

Answering possible objections from customers.

C:

Persuading customers that the product would affect them positively.

D:

Telling customers that the product could solve their problems.

答案: 【

Giving customers reassurance about the effectiveness of the product.

】

9、单选题：
Which is of the following is false about testimonials?
选项：
A:

Testimonials are statements that recommend a product as worthy and desirable.

B:

Testimonials can be written or spoken.

C:

Testimonials can give customers reassurance.

D:

Testimonials are insider opinions.

答案: 【

Testimonials are insider opinions.

】

10、单选题：
A call to action is an instruction to the audience to _______.
选项：
A:

prompt an immediate response

B:

encourage them to buy a product

C:

get an offer

D:

demonstrate the features of a product

答案: 【

prompt an immediate response

】

第七章 单元测试

1、单选题：
1.Two dimensions in the BCG Matrix reveal likely _________of the business portfolio in terms of cash needed to support that unit and cash generated by it.
选项：
A:profitability
B:investment
C:interests
D:presentation
答案: 【profitability】

2、单选题：
2. In the example of KFC, what makes KFC China a STAR in those four profit centers?
选项：
A:high market share and high sales growth rate
B:all of above
C:an aggressive strategy
D:special food menu
答案: 【all of above】

3、单选题：
3. Cash cow product lines earn a lot in terms of sales, and the revenue earned mostly is spent on other operational features of the company or invested in other product category, because of ___________.
选项：
A:a high market share
B:competitive
C:a low growth rate
D:competitiveness
答案: 【a high market share】

4、单选题：
4. The large profits earned from cash cows are used for ____________ on management to strengthen the future prospects.
选项：
A:financial support
B:startup
C:a prime focus
D:combination
答案: 【financial support】

5、单选题：
5. Product lines are named dogs essentially in light of the fact that they by and large have various focused shortcomings, and their level of benefit is generally minor when contrasted with _________.
选项：
A:a market
B:a new business
C:a cash cow business
D:a potential business
答案: 【a cash cow business】

6、单选题：
6. Due to the fact that products in dogs do not offer significant financial gain to the company, instead they consume cash investment, they are recognized as ____________.
选项：
A:cash traps
B:poor performance
C:market shares
D:mature stage
答案: 【cash traps】

7、单选题：
7. The products in the quadrant of _________ are also known as problem child, which needs to be managed and operated properly for the benefits of the company, because they have the potential to grow more with the low market share but high market growth rate.
选项：
A:dogs
B:question marks
C:stars
D:cash cows
答案: 【question marks】

8、单选题：
8. Products in Question Marks have the potential to grow and if investment is made properly, it could easily turn them into _________.
选项：
A:cash cow quadrant
B:dog quadrant
C:startup
D:star quadrant
答案: 【star quadrant】

9、单选题：
9. BCG Matrix is one of the most popular corporate __________ tools and is critical to the growth and success of the company.
选项：
A:assessment
B:portfolio analysis
C:competitive
D:financial
答案: 【portfolio analysis】

10、单选题：
10. In the example of Coca-Cola, two question marks, Minute maid and Diet coke, have the possibility of turning into stars, if the company would take risk in _________ them considerably.
选项：
A:managing
B:investing
C:selling
D:dealing with
答案: 【investing】

第八章 单元测试

1、单选题：
1. Which of the following is true concerning the purpose of the five forces model?
选项：
A:To analyze the competitiveness in an industry.
B:To describe strengths and weaknesses of a product.
C:To study the suppliers’ strategy.
D:To survey the potential consumers.
答案: 【To analyze the competitiveness in an industry.】

2、单选题：
2. If a brand has a large number of suppliers and sufficient storage of raw materials, ________ should not be set as the priority in determining its marketing strategy.
选项：
A:buyer power
B:threat of new entry
C:threat of substitutes
D:supplier power
答案: 【supplier power】

3、单选题：
3. An industry with high barriers to enter, having many buyers and suppliers but few substitute products and competitors, will be seen as not so competitive and thus, very attractive due to its _________.
选项：
A:strong competition
B:low potential
C:low profitability
D:high profitability
答案: 【high profitability】

4、单选题：
4. A highly competitive market has the following features EXCEPT_______.
选项：
A:many substitute products
B:low barriers to enter
C:large number of competitors
D:many suppliers
答案: 【many suppliers】

5、单选题：
5. Supplier power is ________ if the buyer is not price sensitive and uneducated regarding the product. If the supplier’s product is highly differentiated, then supplier bargaining power is ________.
选项：
A:strong; strong
B:weak; weak
C:strong; weak
D:weak; strong
答案: 【strong; strong】

6、单选题：
6. When buyers are able to join together to put pressure on a supplier, this is which of Porter’s Five Forces?
选项：
A:Competitive rivalry.
B:Threat of substitute products.
C:Bargaining power of customers.
D:Threat of new entrants.
答案: 【Bargaining power of customers.】

7、单选题：
7. When suppliers are limited or inputs are scarce, which of Porter’s Five Forces are at play?
选项：
A:Supplier power.
B:Buyer power.
C:Competitive rivalry.
D:Threat of new entrants.
答案: 【Supplier power.】

8、单选题：
8. According to Michael Porter, what are the two main factors which can lead to a significant competitive advantage?
选项：
A:High costs and differentiated products.
B:Good product quality and high substitute availability.
C:Bad product performance and low switching costs.
D:Low costs and differentiated products.
答案: 【Low costs and differentiated products.】

9、单选题：
9. A low threat of new entrance can both make an industry ________ competitive and ________ profitable for existing competitors.
选项：
A:more; less
B:less; less
C:less; more
D:more; more
答案: 【less; more】

10、单选题：
10. If a company wants to use the five forces model to analyze the threat of new entry, which of the following factors should be considered?
选项：
A:The industry is very large but matured.
B:New entrants can easily access suppliers and distributors.
C:Most suppliers are pretty small.
D:Buyers are price sensitive and well-educated.
答案: 【New entrants can easily access suppliers and distributors.】

第九章 单元测试

1、单选题：
1. A competitive strategy may be defined as a long-term plan of action that a company devises towards achieving a _______ over its competitors after examining the strengths and weaknesses of the latter and comparing them to its own.
选项：
A:stronger customer loyalty
B:competitive advantage
C:higher market share
D:niche market
答案: 【competitive advantage】

2、单选题：
2. Which of the following statement is true about competitive strategy?
选项：
A:Each competitive strategy positions a company differently in its market.
B:All of the above.
C:Each competitive strategy establishes a theme for how a company can outperform rivals.
D:Each competitive strategy entails differences in product line, production emphasis, marketing emphasis, and means to sustain the strategy.
答案: 【All of the above.】

3、单选题：
3. ______ is the strategy used by businesses to create a low cost of operation within their niche. The use of this strategy is primarily to gain an advantage over competitors by reducing operation costs below that of others in the same industry.
选项：
A:Cost leadership
B:Cost focus
C:Differentiation
D:Differentiation focus
答案: 【Cost leadership】

4、单选题：
4. What factors should be considered if a company plans to adopt cost leadership strategy?
选项：
A:The rate at which potential output levels are being met or used.
B:All of the above.
C:The capacity of one party to dominate the other due to its influence, power, size, or status, or through a combination of different persuasion tactics.
D:The level of how technology is implemented.
答案: 【All of the above.】

5、单选题：
5. A differentiation strategy focuses on providing a product or a service with _______ attributes, in comparison with the competition, to reach a broad market. In other words, it means to set the product or service apart from similar ones.
选项：
A:successful
B:distinctive
C:excellent
D:similar
答案: 【distinctive】

6、单选题：
6. How can a company achieve differentiation?
选项：
A:All of the above.
B:Enhanced customer support.
C:Functional design.
D:Competitive pricing.
答案: 【All of the above.】

7、单选题：
7. Cost fous means a company that reduces production costs relative to its competitors and thus can charge lower prices for its products than other companies in the target _________.
选项：
A:industry
B:market
C:segment
D:area
答案: 【segment】

8、单选题：
8. When using the _____, there is a potential danger of a broad-market cost leader.
选项：
A:cost focus strategy
B:cost leadership
C:differentiation strategy
D:differentiation focus strategy
答案: 【cost focus strategy】

9、单选题：
9. __________ strategy describes a situation wherein a company chooses to strategically differentiate itself from the competition within a narrow or niche market.
选项：
A:Cost leadership
B:Differentiation strategy
C:Cost focus strategy
D:Differentiation focus strategy
答案: 【Differentiation focus strategy】

10、单选题：
10. What is the advantage for a company to use differentiation focus strategy?
选项：
A:The company becomes more experienced and specialized at providing goods and services to a limited sector of consumers, and it can charge more for that expertise due to reduced competition.
B:There is less competition and, therefore, greater pricing flexibility in the niche market.
C:Both (A) and (B)
D:Either (A) and (B)
答案: 【Both (A) and (B)】

第十章 单元测试

1、单选题：
1. Negotiations can take place _________________.
选项：
A:between buyers and sellers
B:between an employer and prospective employees
C:between the governments of two or more countries
D:all of above
答案: 【all of above】

2、单选题：
2. A negotiator will conduct accommodating strategy, _____________
选项：
A:when he/she wants to gain commitment by incorporating others’ concerns into a consensual decision.
B:when he/she is outmatched and losing.
C:when he/she wants to achieve a temporary settlement of a complex issue.
D:on issues vital to company welfare when he/she knows it is right.
答案: 【when he/she is outmatched and losing.】

3、单选题：
3. In negotiations, using avoiding strategy shows negotiators’ ability to ___________.
选项：
A:offer value to all aspects of the issue
B:practice leaving issues unresolved
C:endure the loss of one’s own side
D:communicate and keep the dialogue open
答案: 【practice leaving issues unresolved】

4、单选题：
4. In a competitive climate, people are more likely to ________________.
选项：
A:remind the organization of their potential contributions
B:deprive them of the gains
C:ignore information and opinions from others.
D:frame issues in nonthreatening ways
答案: 【ignore information and opinions from others.】

5、单选题：
5. In negotiations, using collaborating strategy shows negotiators’ ability to ___________.
选项：
A:communicate and keep the dialogue open
B:offer value to all aspects of the issue
C:confront situations in a non-threatening way
D:endure the loss of one’s own side
答案: 【confront situations in a non-threatening way】

6、单选题：
6. A risk of using accommodating strategy might be ___________.
选项：
A:time cost on trivial matters
B:a breakdown in communication
C:the loss of contribution
D:lack of feedback
答案: 【the loss of contribution】

7、单选题：
7. In negotiations, using competing strategy shows negotiators’ ability to ___________.
选项：
A:argue and debate
B:know when to withdraw
C:use active or effective listening
D:confront situations in a non-threatening way
答案: 【argue and debate】

8、单选题：
8. Which of the following statements is the feature of compromising?
选项：
A:All parties will achieve a partial victory and all points of view are taken into consideration.
B:Both parties are satisfied with the outcome brought about by a compromise.
C:In order to find a compromise, the weak side must “give in” somehow to achieve a resolution.
D:Compromise will prolong the process of negotiation which has negative effect.
答案: 【All parties will achieve a partial victory and all points of view are taken into consideration.】

9、单选题：
9. Things to consider before and during negotiations include justifying your position, _________________, keeping your emotions in check, and knowing when to walk away.
选项：
A:analyzing other party’s data
B:criticizing other party’s standpoint
C:putting yourself in the other party’s shoes
D:understanding the market
答案: 【putting yourself in the other party’s shoes】

10、单选题：
10. When___________, the objective is to find an expedient, mutually acceptable solution that partially satisfies both parties
选项：
A:avoiding
B:compromising
C:accommodating
D:collaborating
答案: 【compromising】

第十一章 单元测试

1、单选题：
1. Which of the following descriptions is NOT true to Zara?
选项：
A:Zara hires many other companies to produce parts of products.
B:Cellular manufacturing helps to streamline communication and speeds up production
C:Centralized design and manufacture reduces the time to market drastically.
D:In-house production increases the overall flexibility.
答案: 【Zara hires many other companies to produce parts of products.】

2、单选题：
2. As a successful case of SCM, WalMart has been developing a more highly structured and advanced supply chain management strategy by ________.
选项：
A:removing some of the chain’s links and establishing effective communication networks with partners
B:developing more process links and cutting communication with suppliers
C:singling out management departments
D:making every part of the whole chain work independently
答案: 【removing some of the chain’s links and establishing effective communication networks with partners】

3、单选题：
3. One of the benefits of time-based strategy is ________.
选项：
A:lowering the barriers to imitation
B:increasing cycle time and weakening communications
C:reducing costs and increasing profits
D:slowing growth and improving quality
答案: 【reducing costs and increasing profits】

4、单选题：
4.Lean manufacturing is a management philosophy derived from the ________, focusing on eliminating waste, reducing errors, and shrinking inventory.
选项：
A:Zara Supply Chain Management
B:Toyota Production System
C:IBM Management System
D:Ford Mass Production
答案: 【Toyota Production System】

5、单选题：
5. Which of the following description of supply chain management is true?
选项：
A:A very clear and effective supply chain involves collaborative work between roles and systems.
B:Supply chain management emphasizes the independent operation of each unit.
C:Successful supply chain management may lower the efficiency of the movement and storage of materials.
D:Supply chain management aims to minimize customer value and publicize the product.
答案: 【A very clear and effective supply chain involves collaborative work between roles and systems.】

第十二章 单元测试

1、单选题：
1. A headhunter is a job recruiter who specializes in _______ highly skilled professionals with corporate clients. He or she might be an independent contractor or work through an agency where each agent specializes in particular areas of employment and possibly also in geographic areas.
选项：
A:relating
B:referring
C:communicating
D:matching
答案: 【matching】

2、单选题：
2. Why do employers use headhunters?
选项：
A:Because headhunters can find more proper talents than those the company finds on its own.
B:Because their compensation is based on their results, not their level of activity.
C:Because they focus on fewer assignments and have more time to approach passive candidates.
D:All of the above.
答案: 【All of the above.】

3、单选题：
3. What is the advantage to recruit with a headhunter?
选项：
A:Headhunters, esp. those specialist headhunters, knows an industry better than HR recruiting managers.
B:Some headhunters have been known to lure people in for advertised jobs and then try to push other opportunities on them.
C:It often costs more to hire from a headhunter.
D:Candidates most often form lower level of loyalty with their employers.
答案: 【Headhunters, esp. those specialist headhunters, knows an industry better than HR recruiting managers.】

4、单选题：
4. What is the first step for the headhunting process after headhunters are informed of the need of hiring?
选项：
A:To approach passive candidates.
B:To conduct executive search in order to find a exact match.
C:To arrange a face-to-face interview.
D:To arrange a telephone interview.
答案: 【To conduct executive search in order to find a exact match.】

5、单选题：
5. Headhunters are paid on ______, which means they aren’t paid unless and until a suitable candidate that they find is hired.
选项：
A:sales volume
B:time spent on each candidate
C:the nature of the job vacancy
D:contingency
答案: 【contingency】

6、单选题：
6. Who should pay the headhunter?
选项：
A:The HR hiring in the employer company.
B:The client.
C:The job seeker.
D:All of the above.
答案: 【The client.】

7、单选题：
7. What is the advantage for people to work with a specialist headhunter?
选项：
A:Clients may prefer to work with specialists that cater to candidates with a particular skill set.
B:Generalists have a broader focus and work on a wide variety of positions than specialists, potentially offering more opportunities to candidates.
C:Generalists have a greater understanding than specialists on recruiting fundamentals and principals.
D:Generalists can take on more job orders and draw from a much larger pool of candidates than specialists.
答案: 【Clients may prefer to work with specialists that cater to candidates with a particular skill set.】

8、单选题：
8. Which of the following is the feature of an ineffective resume?
选项：
A:Content should be very detailed in terms of results/accomplishments, NOT responsibilities.
B:Less is more – Cut and simplify your formatting.
C:Delete any Key Competencies sections.
D:Provide clear academic background information, such as course scores at university.
答案: 【Provide clear academic background information, such as course scores at university.】

9、单选题：
9. Which of the following function is the most important function performed by a headhunter?
选项：
A:To provide career development for the candidates.
B:To try to keep candidates working for the clients as long as possible.
C:To save recruitment cost for the clients.
D:To find a perfect match between clients and candidates.
答案: 【To find a perfect match between clients and candidates.】

10、单选题：
10. Rejection isn’t ______. It simply means that you are not a fit for the positions they are currently working on.
选项：
A:acceptable
B:personal
C:reasonable
D:realistic
答案: 【personal】