Behaviour
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What is a reflex |
Involuntary and nearly instantaneous movement in response to a stimulus be- haviour the is ingrained and innate within us; these actions are present because of their functionality, they help us survive in relation to our environment |
| An instinct involves a more complex set of behaviours than a reflex
Thorndike,s Law of effects —> behaviour is engrained relative to the conse- quences of the behaviour —> eg. Behaviours followed by pleasant effects are more likely to be repeated, behaviours followed by unpleasant effects less likely to be repeated |
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Non-reflexive learning Many species good at learning (primates, dogs, not just humans) associative learning is not entirely conscious. conditioning, imitation and habituation n sensitisation |
Reflex action involved in pain
Noxious element (hot stove) recoil and pull our hand back before we are aware that we are in pain before we can cognitively label those feelings boil in to pro- tect us so members in the see cis with hose mechanism can pass down those genes to the offspring Reflex action that is non conscious Newborn baby (not very conscious, no agency or intention) Pull our hand away and think reflexes felt synonymously with conscious inten- tions and behaviours Moro reflex disappears in adulthood (it does not persist) Stimulus-response —> nonhuman species; spot animals (non human) they are not intentional about their actions (reflective side seems to be uniquely human), but they are driven by the biological needs of these actions Dragonfly not thinking of its actions, they are mostly reflexive, not meta-cogni- tive or intentional of their actions Not planning in advance,just avoid detrimental things, to acquire food; the predator has reflexes to help it survive |
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Types f [earning |
习ssciatiye —> when we frm cnnectins, assciatins, amng stimu[i, 6ehay- iurs r 6th, he[ps us predict the future 6ased n past experience
• 习6i[ity t anticipate the future pryides enrmus suryiya[adyantages as anima[sgain time t prepare • C[assica[cnditining (frm assciatins 6etween pairs f stimu[i that c- cur sequentia[[y in time) • Operant cnditining (frm assciatins 6etween 6ehayiurs and their cnsequences) 孔n assciatiye —> changes in the magnitude f respnses t a sing[e stimu[i rather than the frmatin f cnnectins 6etween stimu[i. 叶a6ituatin Sensitisatin O6seryatina[[earning —> ccurs when ne rganism [earns 6y watching the actins f anther rganism • 王g; watch what thers d during afrma[dinner s we knw what t d with the many utensi[s • 叶as the adyantage f transmitting inf acrss generatins within fami[ies and cu[tures |
| 叶w des 6ehayiur start? | First stimu[us /respnse-driyen —> he[ps usfare we[[in enyirnment —> reach reprductiye maturatin —> 6ecme cnscius andinte[[igent |
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C[assica[cnditining (assciatins 6etween stimu[i) |
• Iny[yes pairing a 6i[gica[[y ptent stimu[us with a neutra[stimu[us
• Iny[untary respnse + stimu[us • 王g. Fd (uncnditined stimu[us) pairedwith 6e[[ (neutra[stimu[us) t get dg sa[iyating (uncnditined respnse) • 习fter cnditining, dg sa[iyates (cnditined respnse) upn hearing 6e[[ (cnditined stimu[us) |
| What des tempra[de[ay refer t
• Takes time fr cnditining t happen; present neutra[stimu[us with uncn- ditined stimu[us a few times • T much de[ay 6etween neutra[stimu[us and uncnditinedstimu[us —> n respnse • 3rd and4th assciatin nwards, may nt 6e a6[e t cnditin the su6ject as it has t d with the sa[ience f the stimu[us |
| Acquisition
• Gradual development of conditioned responses • Likelihood of acquisition decreases when the unconditionedstimulus is shown long after the conditioned stimulus Extinction • Fading of non-reinforced conditioned response over time • Happens because new learning overrides old learning • eg. Bell unpaired with unconditioned stimulus foodfor too long
Spontaneous recovery • Even though the subject stops responding meaningfully to the stimulus, it could still do so at random • Don,t fully understand this phenomenon |
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Operant conditioning (behaviour associated with conse- quence; usually involves volun- tary behaviour)
b.f. skinner + his skinner box. Punish /reward the animal in the box with electric shocks /food |
Generalisation
• Afraid of stimuli that fits a general category / once a CRis successfully acquired, organisms show a tendency to respond to stimuli that are similar to the CS • Eg. Little Albert is afraidof all smallfurry animals because he was conditioned by James Watson to fear the sight / touch of small rabbits (pairedit with loud noises) • Survival value —> if our ancestors had one bad experience with a lion, it would make sense to avoid all lions as well as other animals with lionlike characteristics • Negative consequence —> soldier traumatisedin combat develops ptsd Discrimination • Make fine distinctions between the implications of stimuli • eg. Dog hears sounds of 2 different pitches, food is presented after the higher pitch sound, the dog salivates at that sound and not the lower pitch sound • Further experiences with the sound helps the organism distinguish it from other similar sounds, then it loses its ability to elicit the CRfrom the organism • Little Albert didn,t fear anything, can pickup on the differences between small rabbit and big dog. Inhibition • A conditioned stimulus predicts the nonoccurence of an unconditionedstimulus • eg. Present the light (which signals to the rat that it is going to get shocked) with a sound, followed by no shock—> the rat learns that it is not going to be shocked in the presence of the sound—> shows no fear Higher-order Conditioning • CRs occur in response to stimuli that predict the CS • Allows us to make more distant predictions about the occurrence of significant events • eg. Person bitten by dog shows fear the next time the dog is seen due to the sight of the dog (CS) being associated with the pain of the bite (UCS), over time, the sight of the dog will be – come the UCS, inducing fear in response to other stimuli (hearing it bark or seeing its dog- house) Latent inhibition • Takes more time to learn about a familiar CS than an unfamiliar CS • eg. If we eat a lot of pizzas overtime (familiar CS), but get sickafter eating one —> asso – ciate the pizza with feeling ill; but if we eat cake for the first time andget sick, we quickly associate eating cake with feeling ill Counterconditioning • Systematic desensitisation —> people relax in the presence of stimulus that elicits fear —————————————— classical conditioning ————————————— Method of learning that occurs through rewards and punishments for continuing /stop – ping a behaviour James Watson thinks can turn everyone into anyone through conditioning and associa- tive learning —>founder of behaviourism; can condition fear; they are not afraid of the dark—>fear is not natural occurring. Is good to be afraid of things, but newborns and young infants don,t show fear responses —> they need to explore, be interested and not afraid. Alberts naturalfear response was very low level,just hada startle response at first |
| Reinfrcement
• 卫sitioe —> addsmething t the enoirnment t cntinue the 6ehaoiur • eg. Laughing at smene when they make ajke • eg. Wait fr a dg t sit /perfrm a trick then gioe it a treat • 孔egatioe —> addsmething t the enoirnment t stp the 6ehaoiur • eg. Remoa[ f punishment: we punish a chi[d when they d smething 6ad, 6ut when they stp mis6ehaoing, remoe the punisher t reinfrce the gd 6ehaoiur. |
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| 卫unishment
• 卫sitioe —> addsmething t the enoirnment t discntinue a 6ehaoiur • eg. When pep[e em6arrass us in frnt f a [arge grup f pep[e, it stps us frm repeating the actin 6ecause we want t aoidfee[ing ashamed • 孔egatioe —> remoe smething frm the enoirnment t discntinue the 6e- haoiur • eg. Cnfiscate a chi[d,s ty if they mis6ehaoe s they stp the 6ehaoiur |
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| O6seroatina[ [earning | Supprted 6y 习[ex Bandura,s 66 d[[ experiment
• Fr chi[dren t cy 6ehaoiur that is un[ike[y t ccur natura[[y, they require 4 cgnitioe prcesses |
| 4 cgnitioe prcesses requiredfr 6seroatina[ [earning | |||
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Repetitin |
习ttentin |
Retentin |
Mtioatin |
| 卫ast / anticipated reinfrcement encurages chi[dt mde[ the 6ehaoiur | |||
| √icarius enfrcement
• chi[dwitnesses smene e[se getting praisedfr a 6e- haoiur, raises the [ike[ihd f them imitating it • Chi[dwitnesses smene e[se getting punishedfr a 6ehaoiur, decreases [ike[ihd f them imitating it |
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| Fina[ cnc[usins a6ut 6seroatina[ [earning
• It is nt permanent • eg. Chi[dren may mde[ adu[ts andswear, 6ut they sn rea[ise the prper time and p[ace t d s, it des nt persist in the [ng- run • Chi[dren may mde[ an aggressioe 6ehaoiur, 6ut it des nt mean they are actua[[y aggressioe • The a6i[ity t [earn frm thers expands ur [earning capacity —> especia[[y when we are a6[e t genera[ise the 6ehaoiur andcme up with cncrete examp[es t prduce effectioe ru[es |
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| Differences between habituation and sensitisation Depends on individual differences | |
| Reduces our reactions to repeated experiences that have already been evaluated andfound to be unchanging and harmless | Increases our reactions to a range of stimuli following exposure to one strong stimulus |
| Occurs in response to mildstimuli | Occurs in response to stronger stimuli |
| Ensures we do not waste precious resources while monitoring low- priority stimuli | Useful in dangerous situations to raise our overall level of respon- siveness to improve reaction time should other dangers arise |
| Lose interest, don,t attend to information
May hear a sound, if it keeps returning, we don,t pay attention to it anymore, not in the forefront of our mind |
Decreasing in tolerance and increasing in negative reaction More of an individual and contextual difference
Is functional to pay attention to things that are new and to what is old |
Language–
| Language has been defined as a system for communicating thoughts andfeelings using arbitrary signals, such as voice sounds, gestures, or written symbols. Language provides us with powerful tools for organising and manipulating our thinking, problem solving, and de- cision making. Although thoughts can be represented visually as well as verbally, language extends our thinking abilities to abstract concepts like truth and beauty that would be difficult to visualise. Above all, language connects us with others. Not only can we com- municate with people in our immediate vicinity, but language spans time and distance, allowing us to share the thoughts of people liv- ing long ago and in very distant places. Because of language, the thoughts we record today might reach into the future to influence the thinking of people not yet born. Language also is intimately connected to cultural values
Shared understanding of how to label + categorise the world |
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| Uncertainties about lan- guage | Nature VS Nurture aspect
Not sure whether the develop- ment of language depends on the environment or it is an innate feature |
Debate about uniquely human
quality Are humans the only species who have developed and use language? |
Then what do we know?
• Humans have specific regions in the brain for functions of language • Humans generate new words, meanings, combine words in a novel way to reflect our thoughts (productively, genera- tively) |
| Nature aspect | Noam Chomsky
• Believes we are born with in- nate capacity for language – wired up for language, come into the world with intuitive sense of how language is sup- posed to be constructed • Universal Grammar: gram- mar is intuitive, we know of it, are ready to learn it when born • Common principles to all languages that we have the readiness to pickup |
Language Acquisition Device
• innate, genetic mechanism for detecting language Steven Pinker • Claims we have more than an innate capacity for language • also have an intuitive mecha- nism for figuring out lan- guage • Our brain is ready for input and we already have some in- put when we are born |
B.F. Skinner
• Believes that language is ac- quired through principles of op- erant conditioning, including association, imitation, andre- inforcement. |
| AnimalLanguage The exis- tence of predominant right- handedness is a uniquely human feature, chimps and other primates use both left and right with equal abil- ity; handedness is con-
nected to language |
Primates can be used to demon- strate the fact that the nurture aspect of learning / teaching language is important —> hu- mans can teach language
through the environment |
Why have efforts to teach primates language mostly failed
• Humans pass on language they learn to their offspring, primates do not • Primates are conditioned to learn tricks for rewards —> not truly processing commands • Primates learn associations with handsignals and commands —> are only responding to verbal commands, not truly communicating • ‘language acquisition, is a long and tedious process, researchers do not have enough time /money to continue |
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| Social deprivation and its consequences on language acquisition | Opposes Noam Chomsky,s the- ory of Universal Grammar
Genie,s difficulty with grammar and slow rate of syntax acquisi- tion shows that grammar is not innate, it requires learning and input |
Supports hypothesis about the needfor sensory input during early development for LAD re- gions to function | Supports critical period hypothesis
• Period in our development where we need to be spoken to, hear words, develop eye contact and respond to nonverbal cues, when our brain is wired up to learn language • Neural connections will not be formed properly without input, infact it will wither away |
| How do we learn language | 1. Conditioning
• Accidental actions, rewards and reinforcements done by the parent to their child • Parents communicate with infants by exaggerating and elongating their words, pro- vide opportunities for infant to repeat, motivate them to continue |
2. Observational learning
• Caregivers use language that may not be directed to their infants • Infants listen to their verbal commands, how they speak to other adults IRL or on TV • Sensory input thus facilitates their progress |
3. Critical period theory
• Proves that intense training to improve language is untrue • Just require basic input from adults / caregivers • The process of learning is in- nate, and there is nothing we can do about it • Enhancing all domains at once is detrimental to the child Don,t need extensive training to build intelligence —> only need bare minimum inout from care- givers talking to the children listen to the words to distinguish the phonemes Children in Japanese households process the sounds as similar, Eng- lish households able to distinguish it |
| Babies can detect all phonemes (smallest unit of sound in speech) in all the languages —> synaptic pruning, disappears in humans as they grow older—> if we don,t use the phonemes in Tamil because we learn english, we lose it —> but when we start off, we have the ability to recognise the phonemes in language —> need to focus on a dominant language
Parents —> infant directed speech —> allows infants to pick up on start and end of words —> create bank of words (syntax) Right brain training —> attempt to speedup the process of learning language and memory —> not actually effective —> pop psych interest in speeding up the process Doing so can actually be very problematic —> we learn in a particular way —> master one domain before moving to the next one. Trying to master all the domains —> partial development in many domains —> master motor development, then sensory motor, then language —> having deficit in one domain is actually beneficial |
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| What is intelligence | Intelligence and the nature nurture debate about it |
| Ability to understand complex ideas, adapt effectively to the environment, to learn
from experience, to engage in various forms of reasoning and to overcome obstacles >>> Ultimately, higher cognition requires mental representation andschemas (recap; mental representation aids in the formation of schemas, they become heuris- tics) How to assess • How we understand/manifest it de- pends on us, how we design the metric, judge an associative skill that correlates to it. • The way it is measured varies across time and culture |
Influences of heredity (nature) interact intimately with experience andother environmen- talfactors (nurture) to produce a result
eg. Infants who are breast-fed have higher IQscores than those who are not, but the experience of being breastfed increases IQonly in children with one variation of agene, has no effect on IQresults in children with another varia- tion of the same gene Although many genes are known to influence brain development, none have been con- cretely linked to high IQ test performance. Likely that a very large number of genes, each having a small impact and interacting with the individual’s environment, contribute to the development of intelligence |
| Improvements in nutrition and other health factors amount for some of the change (re- search shows strong correlations between a nation’s freedom from serious infectious dis- eases and citizen’s average IQscores | |
| Improvement in ability to manage dissimilar items that accompanies living in a modern society | |
| Socioeconomic status and other class factors is positively correlated with IQscore (be- cause environmental advantages that influence intellectual development are not cheap) | |
| Mechanism that are innate that are related to intelligent —> LAD, executive function, inhibitory control and cognitively flexibility, memory —> responsible, innate genetic component
Intelligence is a construct —> can never say it is straight-forwardly genetic —> environment plays a role, but is not 50-50, hard to disentangle the roles —> but the mechanisms (memory, categorisation ability) are innate |
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Development
| What is development?
Systematic changes and continuities in the individual that occur between conception and death (womb to tomb~) |
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| Why the focus on children when we study development? | |||
| They give us raw develop- ment in action —>get to see things that won’t hap- pen again after the first few years —> subsequent devel- opments depend on the per- son’s self-report (may be in- accurate) | We see something go from noth– ing to everything —> their
thoughts become intentional ac- tions —> |
The kids are not self-conscious —> they tell/present to us the raw ex- periences of something—> do not filter anything—> we get full re- port of what is happening ! | Prevention of learning/develop- mental diseases —> can com- pare infants behaviour topre- existing yardsticks and counter- check
And also strong belief that chil- dren are the future of our soci- ety so must take care of them too ! |
| 卫re-nata[deoe[pment
On[y after 22 weeks, then fetuses haoefunctining 6rain actioity —> can sense, hear, moe in a way that is mre directed than 6efre |
§ermina[perid
• First few weeks after ferti[i- satin and imp[antatin • C[uster f ce[[s |
王m6rynic perid
• Majr rgan deoe[pment • 王xpsure f infant t teratgens resu[t in terminatin —> 6dy takes care f issue f nn oia6[e rgan deoe[pment |
Feta[perid
• Majr rgan andsensry de- oe[pment, eoerything neces- sary fr neura[ deoe[pment |
| When des the 6rain switch n?
卫rir t 22 weeks, n fu[[prjectin frm spina[ crdt tha[amus t crtexunti[22-26 weeks, then can start Moe in mre directed way, can hear (cnditined t 6efami[iarised with mther,s oice, fami[iar oices) |
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| 卫re-nata[enoirnment | Teratgens
• ①isease / drug / enoirn- menta[ agent that causes se- oere damage during prenata[ perid |
• Seoerity f effects f teratgen depends n:
• ①sage • 叶eredity: genetic makeup can cause sme t 6e mre suscepti- 6[e t disease due t gene-enoi- rnment interactins, thers are mre resistant • 卫r nutritin, [ack f medica[ care • 卫erid f deoe[pment: germina[ and em6rynic peridresu[ts in terminatin, ther peridis fa- ta[ cnsequence |
But sti[[ cannt warn mther t aoid teratgens as much as pssi6[e:
• Causes unnecessary stress that impairs deoe[pment f infant • Mst infants turn utfine despite expsure t terat – gens —> they d nt usu- a[[y haoe negatioe effects n pregnancy • We are cnstant[y expsed t teratgens in ur eoery- day [ife —> sti[[ turn ut k |
| ①eoe[pment f Sensatin | • 卫ssi6[e frm 22 weeks int gestatin —> [w-[eoe[ 6ut sti[[pssi6[e
• ①etect sme[[, changes in [ight andsund, tacti[e stimu[atin • Least deoe[ped sense is oisin —> nt much input in-uter, it is dark • 卫erceptin cmes much [ater as it requires interpretatin —> knw[edge and mre cgnitin • Una6[e t determine oer6a[[y what the 6a6y thinks, 6ut can judge frm their facia[ expressin |
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| ①eoe[pment f 王mtin | • Sadness /distress —> differentiatin 6etween the 2 happen oer time
• Curisity —> 6etter fr them t exp[re rather than 6efearfu[/inhi6it themse[oes —> d nt haoe fight /fiight respnse —> [imited mtr ski[[s s they can ,t defend themse[oes |
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| • 王mtins aid in cmmunicatin —> 6a6ies can understand the emtins f their caregioers andgioe feed6ack
• eg. Ba6y accustmedt mther,s attentin —> when mther stps gioing 6a6y attentin, 6a6y screeches and uses actins t gain 6ackattentin —> withut attentin, 6a6y fee[s the stress f it —> [ses psture and cries |
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| Development of Cognition | Object permanence —> understanding that things out of sight continue to exist in reality and do not disappear
Start at 8 months |
| Understanding of self —> subjectivity, self-awareness and understanding emerges • 18 months
• Self-location: when we experience things, we do so through our own consciousness • Rouge-test self-recognition |
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| Complex emotions —> development of self-regulation (control emotions based on what is appropriate behaviour for a situation), emotional scripts (emotion / behaviours to display in specific situations eg. funeral, wedding) | |
| Piaget,s stages of develop- ment | Sensorimotor stage
• 0 – 2 years • Here and now rather than past andfuture • Exploring through moving andsensing • Object permanence (connected to growth in pre-frontal cortex) • Development of language leads child into per operational stage |
| Preoperationalstage
• 2-6 years old • Child still unable to engage in internal mental operations /manipulations • Language acquisition • Conservation —> changing the form / appearance of an object does not change its quantity • Egocentrism —> inability to understand points of view other than their own |
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| Concrete operationalstage 6-12 years old
Logical but not abstract reasoning Learning by doing Mastery of conservation problems eg. Luis is eight years old. He is becoming quite good at arguing with his parents over what his bedtime should be, whether he has eaten enough of his supper to have dessert, etc. He loves toys and projects that involve hands-on learning |
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| Formal operationalstage 12 years and older | |
| Criticism of Piaget,s theory | He looked at development form a species perspective —> reduced his interest in individual differences —> but it is actually quite variable —> therefore this makes development look more gradual and con- tinuous instead of discontinuous, which is what Piaget suggested |
| Theory of mind emerged to challenge it —> when peo- ple understand that others have beliefs, desires and in- tentions that are different from their own | Did not specify mechanisms responsible for moving from one stage to the next —> now can at least identify the correlation between achievement of object permanence andfrontal lobe development with brain imaging methods |
| He underestimated the capabilities of young children, overestimated that of adolescents | |
| Viewed developing children in relative isolation from their family, community and culture |
| How do social and emotional behaviours change during infancy and childhood? | |
| Temperament | Can be grouped into surgency or extroversion, negative affect or mood and effortful control (ability to pay attention and inhibit behaviour)
Individual differences in temperament are representative of genetic differences Interacts with socialisation provided by parents and also by their own culture Interacts with eh success /failure of conditioning Most babies fallin calm, or fussy —> extreme cases of good babies (very easy, not common, sleep though the night and are not fussy) vs difficult babies (very hard to condition them as they have a difficult temperament, too much going on with them so they can,t focus on the re- ward/punishment) |
| Attachment | Secure attachment
• Baby wanders the room freely, away from the mother • When mother leaves room, baby searches for her, cries and shows signs of distress —> stillgreets her warmly when she returns to the room Insecure attachment • Avoidant—> did not seem uncomfortable when mother left room, allowed themselves to be com- forted by the stranger in the room —> when mother returned, did not approach her immediately • Anxious-ambivalent—> uncomfortable when mother left the room —> was clingy and rejecting to- wards her when she returned • Disorganised—> confused and not well attached—> contradictory behaviour such as approaching her and walking backward |
| Parenting styles | Indulgent
High warmth, low control—> one-way communication as the childgets to dictate what they want to do Negligent Low warmth, low control—> lack of nurturing care to the child Authoritarian High control, low warmth —> one-way communication and parent punishes child without rationale authoritative High control, high warmth —> communication is 2-way, parents explain rationale behind punishment |
| Nature and Nurture Intertwined
• Epigenetic influences accumulate over the life span • Younger children have had less time for epigenetic interactions between their genes and their experience to take place —> have more in common with one another at a particular age than do older adults, whose decades of experience have caused their epigenetic paths to lead them in different directions • Contrast between children and adults may have led earlier psychologists to mistake that development stops at some point in child- hood/ adolescence, but all they were seeing was a transition point where internal influences were becoming overshadowed by exter- nal ones |
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| Questins a6ut deoe[pment
• 孔t sure if it is refiexioe /refiectioe —> when d the infants p[an their actins instead f it just 6eing refiexioe?叶w much is the infant in charge f its wn deoe[pment? Or is deoe[pment just happening 6ased n genetics and nt the infant? • Cntinuus os discntinuus —> des deoe[pment prceedgradua[[y andsmth[y oer time r changes a6rupt[y frm ne stage t the next? |
| 习ssimi[atin —> incrpratin f new [earning int an existing schema withut the need t reoise the scheme eg. When chi[dren [earn a6ut r6ins withut making changes t their schema f 6ird
习ccmmdatin —> the incrpratin f new [earning int an existing schema that require reoisin f the schema eg. When chi[dren [earn a6utfiight[ess kiwis, a change in their 6irdschema is required |
Memory, Thinking and Reasoning
| Memory | |||
| Parts of mem- ory | Encoding
Converting information into a form usable in memory for subse- quent retrieval Where things tend togo wrong |
Storage
Retaining info in memory The physical mappings of where memories are stored is poorly under- stood (hard to under- stand where memories are stored, how exactly are they remembered We know the least about storage; only representatively |
Retrieval
Recalling info stored in our memory Problem boils down with ex- cess info getting in the way —> storing way too much info, not enough room for it, too taxing on the info we al- ready have —> interference theory |
| How come we
cannot remem– ber stuff |
• Happens because we fail to encode the memory properly in the first place —> we mind- wander (cant focus or attend to info), get distracted—> maybe because we are inun- dated with information from our environment (temperature of room, pressure on our
back, have to filter out all this info so we can focus on the main task) • We think we can encode information passively and retrieve the information later —> NO canNOT—> we need to attach incoming information to existing ones, rehearse it proactively • When we repeat stuff but then we get distracted, we encode stuff wrongly • Too much information to store • Proactive interference —> old memory interferes with our ability to retrieve new info • Retroactive interference —> new info interferes with our ability to recall old info • When we recall info —> create new short-term memory —> opportunity to recall wrong info / add new info in —> therefore inaccurate |
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| So how to re-
member stuff properly
Higher likeli- hood of at- taching info to our self |
• Interest and engagement
• Suppress distractors, heighten interest, decrease likelihood of en- coding failures, increase likelihood that we remember the info • More attentive to novel info that is surprising —> they have the potential to harm us • Interesting info tends to engage us more • Visual representations (neuron) • Associated with the neutron • Able to make meaning with the pictures compared to just looking at words • Can chunk info in our ~mind palace~ (visual representation where we can attach info into a visual section) condense a lot of info into a smaller piece of info that we hold on to • Encodes info as a smaller whole • Associations (hippocampus) • Encode more info because we are able to attach new info to old info associate new info with something that is already well-en- coded • Chunking • Grouping similar or meaningful info together —> in the absence of chunking, each item is processed as a single, unrelated item to remember, which rapidly overwhelms the capacity to remember • We don,t have a good system for taking in a lot of info, thus have to take in info in certain ways • Mnemonics —> memory aids that link new info to well-known info • Loci —> representations of visual images in memory • Find out the big question, the context of what they are remember- ing first
Repetition works the least effectively Can be interfered with, encode the wrong info, |
| Atkinson-Shiffrin Model of Memory | ||
| What does it show
Shows process of moving sensory information from the environment to our long- term store |
Sensory memory
• Holds large amounts of incom- ing data for brief amounts of time • Input from different sensory systems remains separate in sen- sory memory (visual, haptic and acoustic codes) • Described as a raw, immediate memory that it much like an af – terimage • We are passively bombarded with info, if we pay attention to a sensory info, can move info into short term memory • Acoustic codes (echoic memo- ries) last longer than visual codes to meet our needs to hear entire words and phrases before we can understand spoken lan- guage |
Short-term memory
• Holds small amount of info for a limited time • If we rehearse apiece of info from sensory memory, it can stay in our short-term memory indefinitely • Limitations in capacity and duration —> but actually makes it idealfor tasks that we need to complete —> free up room regularly for incoming information • If can hold many pieces of info, search process is lengthy and difficult • But chunking allows us to relate info we need to re- member so it doesn,t overwhelm the capacity of shirt-term memory • When we retrieve info from our short-term memory, we search through it one item at a time, rather than retrieve all the content at once |
| Long-term memory | ||
| Few limits on capacity /duration (info can last a lifetime)
Moving info into long-term memory Through rehearsal—> maintenance rehearsal (simple repetition) and elaborative rehearsal (attaching new mate – rialto things we already know) Elaborative rehearsal—> levels of processing theory —> words —> visual appearance, sound of word, meaning of word and personal relevance of word (order of increasing effort needed to encode the info) |
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| Types of long-term memory | ||
| Explicit (declarative)
• Semantic • objective, thematic understanding of words • general, agreed-upon words • Labels for categories • We have multiple experiences with the words • Episodic • Subjective recall of memory • eg. Recall an interaction with a cat, recall something from long term mem- ory • Very related to us because we see everything happening in the event through our own perspective • Autobiographical memory • Both semantic and episodic memory give rise to this; takes place over our lifetime, find a narrative that relates to our life • Eg. We combine our personal experiences andspecific objects, people and events experiencedat a specific time and place, andgeneral knowledge about the world—> story about our pet cat and it getting lost, having interactions with family members |
Implicit (non-declarative)
• Classical conditioning • Procedural memories • Tellus how to carry out motor skills and procedures that are difficult to describe in words • We perform the skill automatically once we have done it many times —> can spend more attention perfecting the skill once we have masteredit • eg. walking, driving car • Priming • Change in our response to a stimulus due to pre-exposure to related stimuli, explains everyday effects of familiarity • Effects of priming are hard to test |
| How is long-term memory organised | |
| Cnnectinist theries
• Spreading actioatin mde[—> pep[efrm their wn rgani- satins in memry 6ased n their persna[ experiences —> first wrd actioates a cncept —> spreads t cnnectedcncepts and prperties —> a[[ws quick decisin t 6e made • But cncepts differ in strength f their cnnectins (sme pe – p[e haoe c[ser [ink in their memries eg fruits: think f range first then aocad) • Unre[atedwrds wi[[ take [nger time t make decisin |
Schemas
When we encunter new inf, attempt t fit int ex- isting set f expectatins a6ut 6jects and situatins ①etai[s cnsistent with ur schemas are mre [ike[y t 6e retained, incnsistent detai[s are [eft ut We are the n[y species that can p[an /.haoe menta[ representatin f what we want t d 习ctioate schemas after hearing /seeing misce[[aneus detai[s Start with categrisatin —> oery simp[e then we [earn mre ①efine a categry eg. 习nima[s, within that categry there are anima[s with 4/2 [egs, furry r nt —> 6ut t 6rad, we encunter a dg —> identify different perpetua[features (furry, 4-[egged andis sma[[) —> might identify the anima[ as a dg 6ecause we haoe the inf gioen t us, actioate the schema fr the ani- ma[ that is the dg. Quite effrtfu[in ur ear[y years. Is it agdexemp[ar f the categry? If ntgdexemp[ar —> cgnitioe disequi[i6rium — > smething that a[erts us that it is nt the same —> noe[, des ntfit the categry f “dg” 6ut we ca[[it cat 卫ick up n shared qua[ities —> prduct the wr[d we are in ①n,t prcess the new inf as smething different — > steretype —> anther exemp[ar f a categry we a[ready haoe |
| 叶w t retrieoe [ng-term memry | |
| Retrieval cues
Stimulus that helps us access target info Recognition > recall (which require fewer retrieval cues but are more diffi- cult to complete) Easier to remember concepts if we re- late them to our personal experiences Encoding specificity —> baddeley,s ex- periment —> encode specific bits of in- formation andfeatures of the environ- ment to the memory |
Tip of the tongue
Retrieval occurs step by step, can remember the first part of a word/concept, but may not be able to recall the rest |
Reconstruction
Building a memory out of stored content by blending re- trieved info with new content present in working memory Loses the true original events or distorts certain facts Unreliable eyewitness testi- monies —> affected by leading questions |
Effect of emotion
Emotional moments form strong memo- ries —> help us respond effectively to similar situations in the future Flashbulb memory —> able to recall exact, vivid moment of the memory |
| Why do we forget | ||
| Decay theory
Ability to retrieve info that we do not use fades overtime Stays in long-term memory but we haven,t used the memory in so long that it atrophies We also decay in terms of our physical entity overtime 99% of humans suffer from dementia |
Motivatedforgetting
Failure to retrieve unpleasant / threat- ening info |
Interference theory
Disruption of memory caused by inter- ference of previously /newly learned material Happens in the window of time in which memories are being processed but not fully consolidated—> subjected to distortion, loss, or replacement |
Improvement on Atkinson-Shiffrin model of memory
| Working memory
Is part of our core executive system, cannot switch off, necessary for every aspect of con- scious functioning |
| What is working mem- ory?
Interplay between old and new, short term and long term Eg. Retain information while we pay attention to something else. Create mental represen- tation of old and new, recall the words that have meaning to them, and also applying the meaning actively as we hear it |
Phonological loop
Responsible for verbal and auditory info |
Visuospatial sketchpad Holds visual and spatial info | Episodic buffer
Mechanism for combin- ing info stored in long- term memory If not everything will amalgamate into a murky confusion |
Central executive
Allows us to divide out attention —> decides how much attention we need to spend on either task (visualise andsay info) to do them well |
| How are working memory andshort-term memory different?
• Short-term memory involves the passive storage of info, working memory involves an active ma- nipulation of info • Short-term memory is viewed as managing a sin- gle process at a time, working memory is more complex, allows multiple processes to occur si- multaneously |
How are working memory and long-term memory different?
• Primacy —> recall of first few items on list as they stored in the longterm memory (able to re- hearse teh words the most, move into long-term memory) • Recency —> recall last words on list (words that remain in the working memory) |
Why separate working and long-term memory? Henry Molaison —>
able to remember small amounts of info for few seconds, face difficulty when storing new info in long-term memory K. F. —> able to form new memories (long- term!) but can,t recall list of digits (working memory) |
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| Concept Formation | |||
| Requires mental representation ability
– foundation of our thoughts – Refers to inner mental world that no one has access to – Allows us to engage in sym- bolism |
Enables us to represent things that we have never experienced + things that do not exist | We are not born with it, it de- velops over time | Is what allows children to en- gage in pretend play
eg. They see the ba- nana as a phone be- cause of the shape |
| Concept formations is useful in allowing us to access schemas —> which gives rise to … ..
Heuristics ! —> mental shortcuts that help us predict the world in an effi- cient way |
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| Availability heuristic | Representative heuristic | Affect heuristic | Disadvantages of over-relying on heuristics |
| • Mentalshortcut that relies on immediate examples that come to mind when evaluat- ing a specific concept
• Eg. “not if but when”SG Secure poster —> see it ev- erywhere (public transport etc) —> Think there is high likelihood of terrorist attack in Singapore |
• Mentalshortcut based on our knowledge of the base rate of a phenomenon
• eg. Person wears glasses is smart BUT may not be true as visual impairment is not indicative of intelligence — > may led to self-fulfilling prophecy where we actually become smart because so many people tellus that we are —> start to engage in more “academic” pursuits, studying hard |
• Mentalshortcut that allows us to make decisions quickly, based on emotions that af – fect us + don,t consider the consequences of the decision, just the feeling it evokes in us
• eg. Michelin tire associates feelings of warmth and love as it the tire is pictured with a baby—> when we want to buy tires, think of this sense of family, buy into no- tion that purchasing the tire ensures that we will always have this sense of security |
• Can miss out on specific de- tails, our view of the world becomes inaccurate
• Start to think that the world is very predictable, we become biased in ourjudge- ment and decision-making • Schemas areformedfrom our own memories and experi- ences, they are specific to us, causes blindspot in situa- tions we have not encoun- tered before |
| Prototype —> averaging all members of a category, may not have to resemble a real instaNce Exemplar—> when think about a category, we retrieve a specific instance of a concept
Exemplars provide a better way of thinking about the variability of a category than prototypes |
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| Social psychology
Power of the situation —> by failing to fully appreciate it, we tend to: – oversimplify complex situations – decrease our understanding of the true cause – blame the individual when people are overpowered by socialforces |
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| Social influence | The effect that words, actions or the mere presence of others have on our thoughts, feelings, attitudes or behaviour |
| Fundamental attribution error | The tendency to explain our own and other people,s behaviour entirely in terms of personality traits, and not take into account the context
Negative outcomes —>jump to situationalfactors Positive outcomes —> attribute it to our own efforts, look at ourselves in an overly favourable man- ner —> self-serving bias —> cognitive process distorted by our need to maintain and enhance our self-esteem |
| O6edience and cnfrmity | Cnfrmity —> matching ur 6ehayiur and appearance t perceiyedscia[nrms f a grup
Why d we cnfrm • uncertain a6ut what t • Reduce risk f rejectin frm scia[grup which ensures ur suryiya[ Cmp[iance —> agree t d smething simp[y 6ecause antherpersn asks us t d it, eyen if they haye n authrity yer us Why d we cmp[y • Want t frm new re[atinships • In the presence f physica[[y attractiye pep[e • Reciprcatin —> dr-in-the-face technique, ft-in-the-dr technique, [w-6a[[ing tech- nique O6edience —> cmp[iance with the request f an authrityfigure Why d pep[e gain 6edience f thers Our perceptin f their [egitimacy |
| Mi[gram study 1974 —> inyestigate whether germans were particu[ar[y 6edient t authrityfig- ures (exp[ain 孔azi ki[[ings), hwfar pep[e wu[dg in 6eying instructins if it iny[yed harming antherpersn) —>fund that pep[e are [ike[y t f[[w rders giyen 6y an authrityfigure, espe- cia[[y if they recgnise the figure as mra[[y right / [ega[[y 6ased | |
| Scia[faci[itatin and [afing | • ①ing 6etter in agrup √S s[acking ff
• ①epends n: if ur indiyidua[ effrts are eya[uated—> if nt, we are nt cnceded 6y ur perfr- mance in the grup • 王nhanced/impeded 6y thers in the grup |
| ①eindiyiduatin | • Lsening f nrma[ cnstraints n 6ehayiur when pep[e cannt 6e differentiated—> [eads t an increase in impu[siye and deyiant acts
• Lss f indiyidua[identity —>frget ur wn 6e[iefs and actins —> d things we nrma[[y wu[dn,t d a[ne • 习nnymity • M6 effect —> endrse andadpt the grup 6e[ief as ur wn • pep[e fee[ [ess accunta6[e • increases 6edience t grup nrms • eg. Scia[media tr[[s are nt in actua[physica[grup tgether 6ut they sti[[pssess “perceiyed pwer” t cndemn thers |
| Groupthink | • Flaws group decision making fails to consider dissenting views
• Decision-making —>groups only do well if the most talented member can convince others that he is right • Why are groups unable to find the most competent member? • Members don,t try hard enough to do so • No time • Most competent leader cannot identify themselves • Or they feel the pressure to conform to the group as they do not want to be different from oth- ers • Groupthink is most likely to occur when the group is: • Highly cohesive —> close friends • Isolatedfrom contrary opinions • Ruled by a directive leader who makes his /her wishes known —> everyone acquiesces to the mean even if they have differing opinions —>final opinion does not have to reflect everyone,s individual opinions • Downside of groupthink—> lack of differing / dissenting opinions can result in an echo chamber |
| Group polarisation | Attitudes become more intense following a discussion |
| Bystander effect | • Pluralistic ignorance —> the greater the number of bystanders, the less likely they are to initiate to help the victim, the more certain the situation is, the less likely they are to help them —> as- sume nothing is wrong in an emergency because no one else looks concerned
• Diffusion of responsibility —> understand that there is a problem, expect others to solve it —> responsibility decreases as the number of witnesses increases |
| The importance of Interpretation | |
| Construals | Refers to how individuals perceive, comprehend and interpret the world around them, particularly the behaviour/ action of others towards themselves
Humans constantly trying to make sense of the world—> assessing situations, observing the condi- tions of the situation Ourjudgements are based on construals —> made on our subjective interpretation of the world VS what is actually studying |
| Subjectivity of the situation | Gestalt psychology
Tend to process the whole of the situation without spending sufficient time on the details within the whole Construals formed through global overall assessment of the situation VS detailedfocus on smaller components the give us accurate info Limited capabilities —> unable to process everything Schemas + knowledge from previous experiences; avoidspending too much time and effort evaluating every new situation we encounter Give rise to inaccurate conclusions about the world, not focusing on relevant details |
| Naive realism | The human tendency to believe that we see the world around us objectively, people who disagree with us must be biased/uninformed
eg. Explains why negotiations between nations are so hard—> each nation thinks they are in the right |
| The need t 6e accepted | 叶umans are scia[ creatures
§rupish, fee[mre pwerfu[ in a grup 叶umans hade existentia[ cncerns Knw[edge f ur temprary existence, urfuti[ity, that we wi[[ cease t exist, scares us —> want t [eade 6ehind/ engage in smething meaningfu[s ur [ife desn’t ~g t waste~ In a grup, ther pep[e cntri6ute t ur we[[6eing Being accepted—> we adhere t the grup’s nrms ①n’t necessari[y endrse the nrms pridate[y, 6ut we cmp[y s we can 6e accepted 6y the grup eg. 习LS Ice Bucket Cha[[enge —> meant t raise awareness f the disease —> 6ut pep[e started ding it t fit in, nt 6ecause they knw its purpse |
| Se[f-esteem | Sme pep[e hade strng need t maintain their se[f-esteem
• ①istrt the wr[din rder t fee[gda6ut themse[des √S represent the wr[d accurate[y 叶w are pep[e’s se[f-esteem affected 6y different factrs? • 卫ep[e find meaning in 6e[nging t 6e[nging t mu[tip[e scia[grups; 6e[nging t sme- thing [arger than se[f • Cu[ture: pep[e in c[[ectidistic cu[tures adid standing ut frm the grup; thse wh are mdest dwnp[ay their utward perceptin f se[f esteem What are the addantages f se[f-esteem • 习cts as a 6uffer when we hear 6ad news • Cntri6utes t the maintenance fgdscia[re[atinships What happens when ur se[f-esteem is threatened • Cgnitide dissnance; hw t a[[ediate? • Change 6ehadiur • Justify 6ehadiur 6y changing ne f the dissnant cgnitins • Justify ur 6ehadiurs 6y adding new cgnitins • Ignre / deny inf that cnfiicts existing 6e[iefs • Se[f-afirmatin (adding psitide cgnitins a6ut urse[f) |
| The need t 6e accurate | We try t gain accurate understanding s we can make effectide judgements and decisins … .., … 6ut we sti[[ act n the 6asis f incmp[ete and inaccurate inf |
| Scia[ cgnitin
The diew that pep[e are amateur s[euths, ding their 6est t understand and predict their scia[ wr[d (hwpep[e prcess, stre, and app[y infrmatin a6ut ther pep[e andscia[situatins.) |
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| Menta[shrtcuts | Schemas turn int menta[heuristics —>gather inf thrugh eficient means —> re[y n ur past experiences t predict and interpret new inf
①uring decisin-making Make use f representatin, adai[a6i[ity and affect heuristic Steretyping Make use f these shrt-cuts t make judgements n pep[e (eg. gender, race, cu[ture) |
| Expectations + influencing peo- ple | Bi-directional nature —> our expectations can change the nature of the social world—> Self-ful- filling prophecy
Representative heuristics —> snap judgements formed on people eg. Perceived relationship between people who wear GLASSES and intelligence —> society treats these people a certain way through- out their life —>further affects their behaviour in society —> has an effect on their own judge- ment of their actions Inter-personal relationships —> we project our beliefs of our partner onto them —> they start to conform to that belief through their actions |
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| Persuasion
When we change our attitudes in response to info provided by others Elaboration Likelihood Model Organises and predicts our responses to persuasive messages by recognising 2 major pathways leading to changes in attitudes |
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| Central route
Receiver actively processes info, focuses on rationality of the argument Subsequent attitudes are more enduring, resis- tant to counter-persuasion, more predictive of behaviour Employed when the receiver is knowledgeable about a topic, or they have the motivation to think about the topic |
Peripheral route
Receiver not actively processing info, insteadfocuses on peripheral cues such as attractiveness of the speaker, Subsequent attitudes less enduring or resis- tant Employed when the receiver is knowledgeable about the topic but they just don,t have time to think about it /don,t care about it —> shortcuts provided by this route more useful Applies to the persuasive message, the manner in which the message id presented (speed, accent) or traits of speaker (attractive, credible) |
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| Why the needfor 2 systems?
Limited time, knowledge and cognitive resources, thorough evaluation of all the messages we perceive is not practical Peripheral route allows us to use heuristics, rules of thumb to react promptly |
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Personality
| Perspectives on per- sonality | Freudian theory
Fatalism Stuff that we can,t control/happened to us during our childhood that contributes to our current behaviour Psychosexual stage Failure to resolve the conflict has long-term impacts on our behaviour Eg. Oral stage —> newborns put everything into their mouths —> improper weaning off breastfeeding —> become fixated with the lack of contact of the breast and their mouth —> results in oralfixation as an adult (eg. nail-biting, smoking) 3 personality types Id (present at birth) —> pleasure principle —> primitive and instinctual part of the mind that contains sexual and aggressive drives and hidden memories Superego (develops at 5) —> morality principle —> internal moral compass guiding us in the best direction —> punishes our ego through guilt —> develops when the child begins to internalise society,s rules for right and wrong (conscience) Ego (develop at 2) —> reality principle —> mediates between the desires of the id and superego through defence mechanisms —> cost-benefit analysis, practical reasoning —> component of personality that is readily seen by others, acts as the person,s self Resolution of conflicts between the 3 personality types —> emergence of personality traits; continuing conflict —> neurosis |
| Behaviourism
Personality is blank at birth —> develops in the person we are based on learning (through classical and operate conditioning) Reinforced by caregiver—> positive reinforcement Despite our predisposition, we develop personality traits through conditioning |
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| Humanism
Positive perspective about people —> we are civilised—> able to cultivate the ability to manifest our own destiny —> have the power of choice, reasoning, the ability to live in accordance with our goals and desires —> maximise their individual potential But criticisedfor not being scientific in their methods Most interested in the process by which personality develops |
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| Social-cognitive theory
Understanding the context of our situation + our construals —> we are who we are depending on the context of the situation Internal locus of control—> belief that we have the power to change; we are in control of our life and all the good/ bad things that occur External locus of control—> things just happen, we are passive to what happens in the world—> can have positive outlook (learn from the things that happen) or negative out- look (no point in trying ti change) |
| How to measure personality
A trait is a stable personality characteristic |
1. Direct method (self-report scales) —> Cultivate surveys, that can be statistically validatedso we can find out more about the person,s personality though considering the big 5 (account for the major- ity of individual differences in personality, represent a universal human characterisitic):
Openness —> appreciation for fantasy, actions, ideas —> people are curious, imaginative, explo- rative Conscientiousness —> competence, order, self-discipline —> people are reliable, workhard Extroversion —> warmth, assertive, seek excitement —> seek social activity andfindit invigorat- ing VS introversion (reserved, passive, recharge by having time to themselves) Agreeableness —> trusting, altruistic, modest —> people are cooperative and likeable Neuroticism —> anxious, angry, depressive, vulnerable —> has survival advantages Criticisms of such surveys • Does not capture the full complexities, nuances of behaviour —> and there are very few options on the scale • Should not combine small traits into one big label—> there are contradictions between the traits, we lose the depth and complexity of what a person is • Cannot consider one trait in isolation —> they act together—> high score on all traits is not the ideal • Our own understanding of the traits are subjective, varies from person to person • Ultimately our personality varies from situation to situation |
| 2. Indirect methods —> not directly asking people to tellus about their personality, instead look t the underlying reasons for the cause of their interpretation
Rorsach test —> test for subjective interpretation of how a person perceives an image that is mean- ingless to judge one aspect of their similarity |
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| Biological bases of personality —> na- ture vs nurture as- pect | Temperament + personality
Child,spattern of mood, activity or emotional responsiveness Belief that it is biological in origin, but begins to interact with the social and physical environments Eg. Brave, fearless child chooses different actives to do and is treated differently than a shy, cautious child |
| Genetics + Personality
Research done during twin studies —> twins similar despite being raised in different households |
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| Environment + Personality
Shared experiences which affect all members of a family + non-shared experiences which affect only the individual |
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| Evolution + Personality
Certain traits are more prevalent as they are functional—> help us survive, cooperate with others so we survive |
| Emergence of person- ality in pop culture | • Very accessible knowledge for all to reference —> Myers-Briggs, horoscopes
• People like to gain insight about themselves • Cultural and social variations • Amalgamation of theories —> makes theories murky |
Psychological disorders
| Diagnosing disorders | According to the Diagnostic and Statistical Manual of Mental Dis- orders, autism wasn,t defined until the 3rd version, wasn,t considered in both adults and kids, wasn,t
considered to be a spectrum until very recently |
Why the change?
Technological advancements More $$$ to research More ways of assessment |
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| Methods of Diagnosing | |||
| Deviation | Distress | Dysfunction | Danger |
| Deviation from the norm — >focused on the tails of a normal distribution graph, aberration from normal psy- chologicalfunctioning
Refers to behaviour that is unacceptable in society |
Person maybe unhappy, having a hard time as a result of their disor- der | Person unable to complete day- to-day tasks | Person poses a danger to self and others |
| Mental disorders | Autism
Characterised as social impairment, the inability to process the emotions of others Repetitive patterns of behaviour Limited/non-functioning theory of mind ADHD Characterised by inattention, hyperactivity, impulsivity Typically considered a childhood disorder |
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| Why are both these disorders on the rise?
Criteria used to diagnose them are broadening, the disorder is now on a continuum —> people on the mildside can also be diagnosed Late onset diagnoses —> people never different stages of their life, bring out the disorder (eg. Med school is stressful environment) Autism also has more coverage in the media, people are trying to figure out its causes, ongoing debates Treatment of ADHD also very effective —> parents rush to ‘deal, with their children because they are ‘hard to deal with,, but it couldjust be a developmental phase —> thus treatment could bring more harm |
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| Schizophrenia
Typically diagnosed in adolescence of the person —> due to abnormal prefrontal cortex development, dopamine-deficiency and G E NES In the past, there was only an arbitrary method of diagnosis —> was not done systematically or thor- oughly —> proven by Rosenhan Sent out confederates to mental hospitals who were diagnosed and treated, when confessed to conducting an experiment, they were not believed—> had to feign ‘getting better, in order to be releasedfrom the hospital Another experimenter criticised the experiment —> subsequently many reports of ‘confeder- ates,going to hospitals to get diagnosed, people assumed rosenhan was still conducting the ex- periment —> but he wasn,t ! Experiment raised many questions, pushedfor more robust standards of diagnosis to be established |
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| Depression
Characterised as loss not interest /pleasure in usual activities, changes in sleep pattern, appetite and energy Why do we use the word depressed on a daily basis? —> don,t suffer from it but use it causally in everyday speech —> term has been integrated into our daily lives as psychology it- self has permeated into our everyday life |
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| Mental health stigma | There have been many attempts to de-stigmatise mental health —> exceptional number of mental health awareness campaigns inSG to help people who actually need it
But also leads to: Increase in self- and clinical diagnosis Illnesses now seem as if they can affect everyone Conceptualise everyday fluctuations in our mood as something diagnosable |




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