China’s online literature and short-video sectors have seen explosive growth in recent years, with platforms hosting over 20 million original literary works and 500 million daily active users for short-video apps. To ensure healthy development, regulators have introduced guidelines to curb content and protect intellectual property rights. Content creators are now encouraged to produce works that promote traditional culture and positive values, such as historical stories and scientific popularization. Live-streaming e-commerce, another booming sector, has integrated with rural revitalization, helping farmers sell local products to national and global markets through real-time interactions.

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