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国开04009商务英语1任务8
1：—We think $55,000 would be reasonable for transferring our trademark. — That’stoo high. : Oh, my goodness. ; Oh, my honey. ; Oh, my friend.
2：— We areplanning to register the trademark of “Red Dragon” for your new product. What’syour opinion about this brand name— : I suggest that you should give it up. ;You can’t adopt it. ; You mustn’t use it.
3：— What’sthe purpose of your visit today— : Uh, I’m not sure. ; I’m intending to ask foryour advice on brand design. ; Yes, I’d like to talk with you.
4：ForEuropeans, red can danger. : wait for ; stand for ; look for
5：It is afact his wife, Josephine Dickson, always had some minor accidents. : that ;what ; which
7：— It’snice to meet you in my office. — : I am here today to discuss the trademarktransfer with you. ; I want to tell you it is fine today. ; I only meant tohelp you.
8：— Iwonder whether I could accept this discount or not. —: Why don’t consult withyour manager; Why not to consult with your manager; Why not consult with yourmanager
9：— What’sthe purpose of your visit today— : Uh, I’m not sure. ; Yes, I’d like to talkwith you. ; I’m intending to ask for your advice on brand design.
10：Doyou think you could cut it 30%: by ; at ; down
2：— We areplanning to register the trademark of “Red Dragon” for your new product. What’syour opinion about this brand name— : I suggest that you should give it up. ;You can’t adopt it. ; You mustn’t use it.
3：— What’sthe purpose of your visit today— : Uh, I’m not sure. ; I’m intending to ask foryour advice on brand design. ; Yes, I’d like to talk with you.
4：ForEuropeans, red can danger. : wait for ; stand for ; look for
5：It is afact his wife, Josephine Dickson, always had some minor accidents. : that ;what ; which
7：— It’snice to meet you in my office. — : I am here today to discuss the trademarktransfer with you. ; I want to tell you it is fine today. ; I only meant tohelp you.
8：— Iwonder whether I could accept this discount or not. —: Why don’t consult withyour manager; Why not to consult with your manager; Why not consult with yourmanager
9：— What’sthe purpose of your visit today— : Uh, I’m not sure. ; Yes, I’d like to talkwith you. ; I’m intending to ask for your advice on brand design.
10：Doyou think you could cut it 30%: by ; at ; down
11：Youwon’t choose this brand name, : won’t you ; will you ; don’t you
13：—We are planning to register the trademark of “Red Dragon” for your new product.What’s your opinion about this brand name— : You can’t adopt it. ; I suggestthat you should give it up. ; You mustn’t use it.
14：—We think $55,000 would be reasonable for transferring our trademark. — That’stoo high. : Oh, my honey. ; Oh, my goodness. ; Oh, my friend.
15：—I wonder whether I could accept this discount or not. —: Why not consult withyour manager; Why don’t consult with your manager; Why not to consult with yourmanager
16：We’lllet your know when we a decision. : take ; make ; give
17：Fewpeople realized the value of a brand, : were they ; didn’t they ; did they
19：—What’s the purpose of your visit today— : I’m intending to ask for your adviceon brand design. ; Uh, I’m not sure. ; Yes, I’d like to talk with you.
20：I’velearned today. : something new ; new some thing ; new something
21：Youare planning to export this product to Europe, ______: don’t you ; are you ;aren’t you
23：—I wonder whether I could accept this discount or not. —: Why not to consultwith your manager; Why don’t consult with your manager; Why not consult withyour manager
24：—We are planning to register the trademark of “Red Dragon” for your new product.What’s your opinion about this brand name— : You mustn’t use it. ; You can’tadopt it. ; I suggest that you should give it up.
25：—It’s nice to meet you in my office. — : I want to tell you it is fine today. ; Iam here today to discuss the trademark transfer with you. ; I only meant tohelp you.
26：Manycompanies spend a lot of money and timetheir trademarks. : registering ; toregister ; register
27：Thequestion we should use this brand name will be decided by our marketing team. :what ; which ; whether
29：—We think $55,000 would be reasonable for transferring our trademark. — That’stoo high. : Oh, my honey. ; Oh, my friend. ; Oh, my goodness.
30：I’velearned today. : new something ; something new ; new some thing
31：Thequestion we should use this brand name will be decided by our marketing team. :what ; whether ; which
32：—We think $55,000 would be reasonable for transferring our trademark. — That’stoo high. : Oh, my friend. ; Oh, my goodness. ; Oh, my honey.
33：—I wonder whether I could accept this discount or not. —: Why don’t consult withyour manager; Why not consult with your manager; Why not to consult with yourmanager
34：ForEuropeans, red can danger. : stand for ; look for ; wait for
35：Fewpeople realized the value of a brand, : did they ; were they ; didn’t they
36：—It’s nice to meet you in my office. — : I want to tell you it is fine today. ;I only meant to help you. ; I am here today to discuss the trademark transferwith you.
37：Itis a fact his wife, Josephine Dickson, always had some minor accidents. : what; which ; that
38：—It’s nice to meet you in my office. — : I only meant to help you. ; I am heretoday to discuss the trademark transfer with you. ; I want to tell you it isfine today.
39：Doyou think you could cut it 30%: by ; down ; at
40：—We think $55,000 would be reasonable for transferring our trademark. — That’stoo high. : Oh, my friend. ; Oh, my honey. ; Oh, my goodness.
41：Manycompanies spend a lot of money and timetheir trademarks. : register ; toregister ; registering
42：—I wonder whether I could accept this discount or not. —: Why not to consultwith your manager; Why not consult with your manager; Why don’t consult withyour manager
43：I’velearned today. : new some thing ; something new ; new something
44：ForEuropeans, red can danger. : wait for ; look for ; stand for
45：Youwon’t choose this brand name, : won’t you ; don’t you ; will you
46：—We are planning to register the trademark of “Red Dragon” for your new product.What’s your opinion about this brand name— : I suggest that you should give itup. ; You mustn’t use it. ; You can’t adopt it.
47：—It’s nice to meet you in my office. — : I only meant to help you. ; I want totell you it is fine today. ; I am here today to discuss the trademark transferwith you.
48：I’velearned today. : new something ; new some thing ; something new
49：Youare planning to export this product to Europe, ______: are you ; don’t you ;aren’t you
50：We’lllet your know when we a decision. : take ; give ; make
51：Itis a fact his wife, Josephine Dickson, always had some minor accidents. : which; what ; that
52：—What’s the purpose of your visit today— : Yes, I’d like to talk with you. ; Uh,I’m not sure. ; I’m intending to ask for your advice on brand design.
53：ForEuropeans, red can danger. : stand for ; wait for ; look for
54：Youare planning to export this product to Europe, ______: aren’t you ; don’t you ;are you
55：We’lllet your know when we a decision. : make ; take ; give
56：—It’s nice to meet you in my office. — : I am here today to discuss thetrademark transfer with you. ; I only meant to help you. ; I want to tell youit is fine today.
57：—We are planning to register the trademark of “Red Dragon” for your new product.What’s your opinion about this brand name— : You can’t adopt it. ; You mustn’tuse it. ; I suggest that you should give it up.
58：Doyou think you could cut it 30%: at ; down ; by
59：Youare planning to export this product to Europe, ______: aren’t you ; are you ;don’t you
60：We’lllet your know when we a decision. : give ; take ; make
61：Youwon’t choose this brand name, : don’t you ; won’t you ; will you
62：Thequestion we should use this brand name will be decided by our marketing team. :which ; what ; whether
63：Itis a fact his wife, Josephine Dickson, always had some minor accidents. : that; which ; what
64：Doyou think you could cut it 30%: down ; at ; by
65：Youare planning to export this product to Europe, ______: are you ; aren’t you ;don’t you
66：—What’s the purpose of your visit today— : I’m intending to ask for your adviceon brand design. ; Yes, I’d like to talk with you. ; Uh, I’m not sure.
67：Fewpeople realized the value of a brand, : did they ; didn’t they ; were they
68：Manycompanies spend a lot of money and timetheir trademarks. : to register ;register ; registering
69：—What’s the purpose of your visit today— : Yes, I’d like to talk with you. ; I’mintending to ask for your advice on brand design. ; Uh, I’m not sure.
70：I’velearned today. : new some thing ; new something ; something new
71：Doyou think you could cut it 30%: at ; by ; down
72：—We think $55,000 would be reasonable for transferring our trademark. — That’stoo high. : Oh, my goodness. ; Oh, my friend. ; Oh, my honey.
73：Thequestion we should use this brand name will be decided by our marketing team. :whether ; which ; what
74：Thequestion we should use this brand name will be decided by our marketing team. :which ; whether ; what
75：We’lllet your know when we a decision. : give ; make ; take
76：Itis a fact his wife, Josephine Dickson, always had some minor accidents. : what; that ; which
77：I’velearned today. : something new ; new something ; new some thing
78：Youwon’t choose this brand name, : will you ; don’t you ; won’t you
79：Fewpeople realized the value of a brand, : were they ; did they ; didn’t they
80：—I wonder whether I could accept this discount or not. —: Why not consult withyour manager; Why not to consult with your manager; Why don’t consult with yourmanager
81：ForEuropeans, red can danger. : look for ; wait for ; stand for
82：Itis a fact his wife, Josephine Dickson, always had some minor accidents. : which; that ; what
83：We’lllet your know when we a decision. : make ; give ; take
84：ForEuropeans, red can danger. : look for ; stand for ; wait for
85：Fewpeople realized the value of a brand, : didn’t they ; were they ; did they
86：Doyou think you could cut it 30%: down ; by ; at
87：Manycompanies spend a lot of money and timetheir trademarks. : registering ;register ; to register
88：Youare planning to export this product to Europe, ______: don’t you ; aren’t you ;are you
89：Youwon’t choose this brand name, : don’t you ; will you ; won’t you
90：Thequestion we should use this brand name will be decided by our marketing team. :whether ; what ; which
91：Youwon’t choose this brand name, : will you ; won’t you ; don’t you
92：Manycompanies spend a lot of money and timetheir trademarks. : register ; registering; to register
93：Fewpeople realized the value of a brand, : didn’t they ; did they ; were they
94：—We are planning to register the trademark of “Red Dragon” for your new product.What’s your opinion about this brand name— : You mustn’t use it. ; I suggestthat you should give it up. ; You can’t adopt it.
95：Manycompanies spend a lot of money and timetheir trademarks. : to register ;registering ; register
13：—We are planning to register the trademark of “Red Dragon” for your new product.What’s your opinion about this brand name— : You can’t adopt it. ; I suggestthat you should give it up. ; You mustn’t use it.
14：—We think $55,000 would be reasonable for transferring our trademark. — That’stoo high. : Oh, my honey. ; Oh, my goodness. ; Oh, my friend.
15：—I wonder whether I could accept this discount or not. —: Why not consult withyour manager; Why don’t consult with your manager; Why not to consult with yourmanager
16：We’lllet your know when we a decision. : take ; make ; give
17：Fewpeople realized the value of a brand, : were they ; didn’t they ; did they
19：—What’s the purpose of your visit today— : I’m intending to ask for your adviceon brand design. ; Uh, I’m not sure. ; Yes, I’d like to talk with you.
20：I’velearned today. : something new ; new some thing ; new something
21：Youare planning to export this product to Europe, ______: don’t you ; are you ;aren’t you
23：—I wonder whether I could accept this discount or not. —: Why not to consultwith your manager; Why don’t consult with your manager; Why not consult withyour manager
24：—We are planning to register the trademark of “Red Dragon” for your new product.What’s your opinion about this brand name— : You mustn’t use it. ; You can’tadopt it. ; I suggest that you should give it up.
25：—It’s nice to meet you in my office. — : I want to tell you it is fine today. ; Iam here today to discuss the trademark transfer with you. ; I only meant tohelp you.
26：Manycompanies spend a lot of money and timetheir trademarks. : registering ; toregister ; register
27：Thequestion we should use this brand name will be decided by our marketing team. :what ; which ; whether
29：—We think $55,000 would be reasonable for transferring our trademark. — That’stoo high. : Oh, my honey. ; Oh, my friend. ; Oh, my goodness.
30：I’velearned today. : new something ; something new ; new some thing
31：Thequestion we should use this brand name will be decided by our marketing team. :what ; whether ; which
32：—We think $55,000 would be reasonable for transferring our trademark. — That’stoo high. : Oh, my friend. ; Oh, my goodness. ; Oh, my honey.
33：—I wonder whether I could accept this discount or not. —: Why don’t consult withyour manager; Why not consult with your manager; Why not to consult with yourmanager
34：ForEuropeans, red can danger. : stand for ; look for ; wait for
35：Fewpeople realized the value of a brand, : did they ; were they ; didn’t they
36：—It’s nice to meet you in my office. — : I want to tell you it is fine today. ;I only meant to help you. ; I am here today to discuss the trademark transferwith you.
37：Itis a fact his wife, Josephine Dickson, always had some minor accidents. : what; which ; that
38：—It’s nice to meet you in my office. — : I only meant to help you. ; I am heretoday to discuss the trademark transfer with you. ; I want to tell you it isfine today.
39：Doyou think you could cut it 30%: by ; down ; at
40：—We think $55,000 would be reasonable for transferring our trademark. — That’stoo high. : Oh, my friend. ; Oh, my honey. ; Oh, my goodness.
41：Manycompanies spend a lot of money and timetheir trademarks. : register ; toregister ; registering
42：—I wonder whether I could accept this discount or not. —: Why not to consultwith your manager; Why not consult with your manager; Why don’t consult withyour manager
43：I’velearned today. : new some thing ; something new ; new something
44：ForEuropeans, red can danger. : wait for ; look for ; stand for
45：Youwon’t choose this brand name, : won’t you ; don’t you ; will you
46：—We are planning to register the trademark of “Red Dragon” for your new product.What’s your opinion about this brand name— : I suggest that you should give itup. ; You mustn’t use it. ; You can’t adopt it.
47：—It’s nice to meet you in my office. — : I only meant to help you. ; I want totell you it is fine today. ; I am here today to discuss the trademark transferwith you.
48：I’velearned today. : new something ; new some thing ; something new
49：Youare planning to export this product to Europe, ______: are you ; don’t you ;aren’t you
50：We’lllet your know when we a decision. : take ; give ; make
51：Itis a fact his wife, Josephine Dickson, always had some minor accidents. : which; what ; that
52：—What’s the purpose of your visit today— : Yes, I’d like to talk with you. ; Uh,I’m not sure. ; I’m intending to ask for your advice on brand design.
53：ForEuropeans, red can danger. : stand for ; wait for ; look for
54：Youare planning to export this product to Europe, ______: aren’t you ; don’t you ;are you
55：We’lllet your know when we a decision. : make ; take ; give
56：—It’s nice to meet you in my office. — : I am here today to discuss thetrademark transfer with you. ; I only meant to help you. ; I want to tell youit is fine today.
57：—We are planning to register the trademark of “Red Dragon” for your new product.What’s your opinion about this brand name— : You can’t adopt it. ; You mustn’tuse it. ; I suggest that you should give it up.
58：Doyou think you could cut it 30%: at ; down ; by
59：Youare planning to export this product to Europe, ______: aren’t you ; are you ;don’t you
60：We’lllet your know when we a decision. : give ; take ; make
61：Youwon’t choose this brand name, : don’t you ; won’t you ; will you
62：Thequestion we should use this brand name will be decided by our marketing team. :which ; what ; whether
63：Itis a fact his wife, Josephine Dickson, always had some minor accidents. : that; which ; what
64：Doyou think you could cut it 30%: down ; at ; by
65：Youare planning to export this product to Europe, ______: are you ; aren’t you ;don’t you
66：—What’s the purpose of your visit today— : I’m intending to ask for your adviceon brand design. ; Yes, I’d like to talk with you. ; Uh, I’m not sure.
67：Fewpeople realized the value of a brand, : did they ; didn’t they ; were they
68：Manycompanies spend a lot of money and timetheir trademarks. : to register ;register ; registering
69：—What’s the purpose of your visit today— : Yes, I’d like to talk with you. ; I’mintending to ask for your advice on brand design. ; Uh, I’m not sure.
70：I’velearned today. : new some thing ; new something ; something new
71：Doyou think you could cut it 30%: at ; by ; down
72：—We think $55,000 would be reasonable for transferring our trademark. — That’stoo high. : Oh, my goodness. ; Oh, my friend. ; Oh, my honey.
73：Thequestion we should use this brand name will be decided by our marketing team. :whether ; which ; what
74：Thequestion we should use this brand name will be decided by our marketing team. :which ; whether ; what
75：We’lllet your know when we a decision. : give ; make ; take
76：Itis a fact his wife, Josephine Dickson, always had some minor accidents. : what; that ; which
77：I’velearned today. : something new ; new something ; new some thing
78：Youwon’t choose this brand name, : will you ; don’t you ; won’t you
79：Fewpeople realized the value of a brand, : were they ; did they ; didn’t they
80：—I wonder whether I could accept this discount or not. —: Why not consult withyour manager; Why not to consult with your manager; Why don’t consult with yourmanager
81：ForEuropeans, red can danger. : look for ; wait for ; stand for
82：Itis a fact his wife, Josephine Dickson, always had some minor accidents. : which; that ; what
83：We’lllet your know when we a decision. : make ; give ; take
84：ForEuropeans, red can danger. : look for ; stand for ; wait for
85：Fewpeople realized the value of a brand, : didn’t they ; were they ; did they
86：Doyou think you could cut it 30%: down ; by ; at
87：Manycompanies spend a lot of money and timetheir trademarks. : registering ;register ; to register
88：Youare planning to export this product to Europe, ______: don’t you ; aren’t you ;are you
89：Youwon’t choose this brand name, : don’t you ; will you ; won’t you
90：Thequestion we should use this brand name will be decided by our marketing team. :whether ; what ; which
91：Youwon’t choose this brand name, : will you ; won’t you ; don’t you
92：Manycompanies spend a lot of money and timetheir trademarks. : register ; registering; to register
93：Fewpeople realized the value of a brand, : didn’t they ; did they ; were they
94：—We are planning to register the trademark of “Red Dragon” for your new product.What’s your opinion about this brand name— : You mustn’t use it. ; I suggestthat you should give it up. ; You can’t adopt it.
95：Manycompanies spend a lot of money and timetheir trademarks. : to register ;registering ; register
6：二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。 1. I am verysorry for coming late, but something urgent came up at the last minute.{A; B;C} A. 我很抱歉来晚了，但我在最后一分钟里想起了某件事儿。B. 我很抱歉迟到了，但我临走时突然遇到了急事儿。C. 我很抱歉要迟来，但我将在最后一分钟里紧急处理好某件事情。2. Let’s get down to business.{A; B; C} A. 让我们坐下来谈买卖吧！ B. 我们一起做生意吧！ C. 我们谈正事吧！ 3. I think it’s preferable foryou to change the brand name.{A; B; C}A. 我认为您最好换一个商标。 B. 我宁愿让您换个商标名。 C. 我考虑您必须取消这个商标名。 4. Would you think itoverfor the sake of our long partnership{A; B; C} A. 您能考虑继续我们的长期合作吗？ B. 您想和我们一起合作吗？ C. 为了我们长期的合作，您能否再做考虑呢？
12：二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为“T”，错误为“F”。 Brand refers to names, logos and slogans. Forexample, Nike is known for its slogan “_Just do it_” and swoosh logo. Atrademark shows the origin and ownership of a product or service, which is usedto protect names, logos, drawings, symbols and other characters related with abusiness. Cokeand Coca-colaare registered trademarks of the Coca-Cola Company.Many companies spend a lot of money and time registering their trademarks.Thereare at least two good reasons for this. Firstly, if you trademark a brand, youare the only person allowed to use that Brand name, slogan etc.If others wantto use that brand, they must ask your permission or pay some money. Secondly,registration also allows the owner to bring legal action against anyone whouses the trademark without authorization. There are basic trademark symbols,e.g. “TM” for goods and “SM” for service. They tell the public that theproduct’s name and design are the exclusive property of the company, but aregisteredtrademarkprovidesnotice that it has indeed beenregistered. 1. According to the writer, it is notnecessary for a company to register a trademark.{T; F} 2. A trademark may beregarded as a protection for a brand name.{T; F} 3. The trademark symbols TMand can be exchanged in a brand.{T; F} 4. Legal protection on a brand comesinto force only after registration.{T; F} 5. A company can freely use othercompanies’ brands.{T; F}
18：二、完形填空：阅读下面短文，从A、B、C三个选项中选出能填入空白处的恰当选项。 When you goshopping and want to buy some clothes，you should think about whichkind of clothes you really need and decide how_____money you can _____on them.Then look at the labels that are inside the new clothes. They tell you how to_____the clothes. The label for a shirt may tell you to wash it in warm water.A sweater label may tell you to wash it in cold water. The label on a coat maysay “dry clean only” and cleaning in water may _____this coat. If you do _____thedirections say on the label, you can keep your clothes looking their best. 1.A. muchB. manyC. large 2. A. costB. spend C. take 3. A. take place ofB. takeuse ofC. take care of 4. A. changeB. replace C. ruin 5. A. asB. byC. for
22：二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。 Earle Dicksonworked for a company manufacturing gauze and tape called Johnson & Johnson.We will never know the reason, but it is a fact that his wife, JosephineDickson, always had some minor accidents. During the first week of theirmarriage, she hurt herself twice with the kitchen knife. After that, it justwent from bad to worse. It seemed that Josephine was always cutting herself.One day Earle Dickson had an idea. He sat down with some tape and gauze and apair of scissors. Then he cut the tape into strips. In the middle of each striphe stuck a little square of gauze. From then on, whenever Josephine had anaccident, ready-made bandages were on hand for her to use quickly and without alot of fuss. At Johnson & Johnson, people heard about these new bandageswhich could be put on in thirty seconds. Soon the company started to try thesebandages on the market. Slowly they were accepted by the public. Four yearslater, in 1924, the company installed machines for mass producing the newproduct, with the trade name BAND-AID. 1. When did Mrs. Dickson often cutherself{A; B; C} A. When she did gardening. B. When she did cooking.C. When shedid shopping.2. Why did Mr. Dickson decide to make the bandages by himself{A;B; C} A. Because he was interested in studying them.B. Because the companyasked him to do it.C. Because his wife was often in a mass when she cutherself. 3. What does the word “ready-made” mean for{A; B; C} A. It meanssomething you need to prepare. B. It means something you have to make byyourself. C. It means something you can use at once. 4. What is the main reasonfor company’s mass production on the bandages Mr. Dickson invented{A; B; C} A.The bandages are cheap for workers. B. The bandages are necessary for women. C.The bandages are welcomed by people. 5. What is the best title for this passage{A;B; C} A. The Invention of BAND-AID B. The Instruction to BAND-AID C. TheProducts of BAND-AID
28：二、听力理解：请听下面的对话，根据对话内容从A、B、C三个选项中选出一个最佳选项。 U8%20-%20Task%204.mp31. Why did John pay a visit to Miller{A; B; C} A. He wanted to buy a set ofequipment. B. He planned to sign an agreement. C.He’d like to talk about thetrademark transfer. 2. Why was John’s company interested in using Miller’strademark{A; B; C} A. The trademark is very famous around the world. B. Theyneed to extend their business scope. C. They hope to set up a branch. 3. What willJohn provide for using Miller’s trademark{A; B; C} A. He is going to devote thelabor force. B. He is going to pay a sum of money. C. He is going to build anew plant. 4. What price can Miller accept{A; B; C} A. $ 38,500. B. $ 44,000.C. $ 49,500. 5. When will John give the feedback to Miller{A; B; C} A. After hetalks with his manager. B. After he makes a careful calculation. C. After hedoes a market survey.
12：二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为“T”，错误为“F”。 Brand refers to names, logos and slogans. Forexample, Nike is known for its slogan “_Just do it_” and swoosh logo. Atrademark shows the origin and ownership of a product or service, which is usedto protect names, logos, drawings, symbols and other characters related with abusiness. Cokeand Coca-colaare registered trademarks of the Coca-Cola Company.Many companies spend a lot of money and time registering their trademarks.Thereare at least two good reasons for this. Firstly, if you trademark a brand, youare the only person allowed to use that Brand name, slogan etc.If others wantto use that brand, they must ask your permission or pay some money. Secondly,registration also allows the owner to bring legal action against anyone whouses the trademark without authorization. There are basic trademark symbols,e.g. “TM” for goods and “SM” for service. They tell the public that theproduct’s name and design are the exclusive property of the company, but aregisteredtrademarkprovidesnotice that it has indeed beenregistered. 1. According to the writer, it is notnecessary for a company to register a trademark.{T; F} 2. A trademark may beregarded as a protection for a brand name.{T; F} 3. The trademark symbols TMand can be exchanged in a brand.{T; F} 4. Legal protection on a brand comesinto force only after registration.{T; F} 5. A company can freely use othercompanies’ brands.{T; F}
18：二、完形填空：阅读下面短文，从A、B、C三个选项中选出能填入空白处的恰当选项。 When you goshopping and want to buy some clothes，you should think about whichkind of clothes you really need and decide how_____money you can _____on them.Then look at the labels that are inside the new clothes. They tell you how to_____the clothes. The label for a shirt may tell you to wash it in warm water.A sweater label may tell you to wash it in cold water. The label on a coat maysay “dry clean only” and cleaning in water may _____this coat. If you do _____thedirections say on the label, you can keep your clothes looking their best. 1.A. muchB. manyC. large 2. A. costB. spend C. take 3. A. take place ofB. takeuse ofC. take care of 4. A. changeB. replace C. ruin 5. A. asB. byC. for
22：二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。 Earle Dicksonworked for a company manufacturing gauze and tape called Johnson & Johnson.We will never know the reason, but it is a fact that his wife, JosephineDickson, always had some minor accidents. During the first week of theirmarriage, she hurt herself twice with the kitchen knife. After that, it justwent from bad to worse. It seemed that Josephine was always cutting herself.One day Earle Dickson had an idea. He sat down with some tape and gauze and apair of scissors. Then he cut the tape into strips. In the middle of each striphe stuck a little square of gauze. From then on, whenever Josephine had anaccident, ready-made bandages were on hand for her to use quickly and without alot of fuss. At Johnson & Johnson, people heard about these new bandageswhich could be put on in thirty seconds. Soon the company started to try thesebandages on the market. Slowly they were accepted by the public. Four yearslater, in 1924, the company installed machines for mass producing the newproduct, with the trade name BAND-AID. 1. When did Mrs. Dickson often cutherself{A; B; C} A. When she did gardening. B. When she did cooking.C. When shedid shopping.2. Why did Mr. Dickson decide to make the bandages by himself{A;B; C} A. Because he was interested in studying them.B. Because the companyasked him to do it.C. Because his wife was often in a mass when she cutherself. 3. What does the word “ready-made” mean for{A; B; C} A. It meanssomething you need to prepare. B. It means something you have to make byyourself. C. It means something you can use at once. 4. What is the main reasonfor company’s mass production on the bandages Mr. Dickson invented{A; B; C} A.The bandages are cheap for workers. B. The bandages are necessary for women. C.The bandages are welcomed by people. 5. What is the best title for this passage{A;B; C} A. The Invention of BAND-AID B. The Instruction to BAND-AID C. TheProducts of BAND-AID
28：二、听力理解：请听下面的对话，根据对话内容从A、B、C三个选项中选出一个最佳选项。 U8%20-%20Task%204.mp31. Why did John pay a visit to Miller{A; B; C} A. He wanted to buy a set ofequipment. B. He planned to sign an agreement. C.He’d like to talk about thetrademark transfer. 2. Why was John’s company interested in using Miller’strademark{A; B; C} A. The trademark is very famous around the world. B. Theyneed to extend their business scope. C. They hope to set up a branch. 3. What willJohn provide for using Miller’s trademark{A; B; C} A. He is going to devote thelabor force. B. He is going to pay a sum of money. C. He is going to build anew plant. 4. What price can Miller accept{A; B; C} A. $ 38,500. B. $ 44,000.C. $ 49,500. 5. When will John give the feedback to Miller{A; B; C} A. After hetalks with his manager. B. After he makes a careful calculation. C. After hedoes a market survey.
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