江苏开放大学综合商务英语（基础） 060756过程性考核作业二答案

江苏开放大学综合商务英语（基础） 060756综合性大作业答案江苏开放大学综合商务英语（基础） 060756过程性考核作业三答案江苏开放大学综合商务英语（基础） 060756过程性考核作业二答案江苏开放大学综合商务英语（基础） 060756过程性考核作业一答案

试题列表
单选题
题型：单选题客观题分值2分难度：一般得分：2
1
She is quite _____ the new market.
A
negative to
B
positive about
C
negative for
D
positive for
正确答案：B
题型：单选题客观题分值2分难度：简单得分：2
2
You can install this ____________ on your smartphone to practice your oral English.
A
apply
B
application
C
applied
D
apps
正确答案：B
题型：单选题客观题分值2分难度：一般得分：2
3
Each person’s signature is ________ .
A
unique
B
special
C
individual
D
distinct
正确答案：A
题型：单选题客观题分值2分难度：一般得分：2
4
Did you have any chance to ________ ?
A
sightseeing
B
go to sightsee
C
go sightseeing
D
for sightseeing
正确答案：C
题型：单选题客观题分值2分难度：一般得分：2
5
He bought his mother a ________ .
A
clever phone
B
cleverphone
C
smatphone
D
smartphone
正确答案：D
题型：单选题客观题分值2分难度：一般得分：2
6
The luggage can be checked all the way through to our final ________ .
A
destination
B
destiny
C
destinator
D
destined
正确答案：A
题型：单选题客观题分值2分难度：一般得分：2
7
He booked a room in a luxury _____ hotel.
A
five stars
B
five star
C
five-star
D
five-stars
正确答案：C
题型：单选题客观题分值2分难度：一般得分：2
8
She _____ the doctor for her son.
A
made appointment with
B
made an appointment with
C
appointed with
D
appoint
正确答案：B
题型：单选题客观题分值2分难度：一般得分：2
9
He’s always been very enthusiastic _____ sports.
A
about
B
for
C
at
D
to
正确答案：A
题型：单选题客观题分值2分难度：一般得分：2
10
I left early to avoid the _________ .
A
rush hour
B
dash hour
C
rush flow
D
rush traffic
正确答案：A
题型：单选题客观题分值2分难度：一般得分：2
11
–Hello, China Airlines. How may I help you?
–________________________.
A
I’d like to book an air ticket to Tokyo.
B
Could you please bring me a blanket?
C
I would like to have the Lamb Chops with Pepper.
正确答案：A
题型：单选题客观题分值2分难度：一般得分：2
12
–I’m sorry, but he is not available at the moment.
–_____________________________.
A
Can I leave a message?
B
Can I take a message?
C
Can I have a message?
正确答案：A
题型：单选题客观题分值2分难度：一般得分：2
13
–Sunday Restaurant, How may I help you?
–_________________________________.
A
Can I make a reservation for a table of five tomorrow at 6:00 pm?
B
I would like to check in.
C
I’d like to book an airline ticket.
正确答案：A
题型：单选题客观题分值2分难度：一般得分：2
14
–May I speak to Jane?
— ______________.
A
This is she.
B
Jane speaking.
C
All above
正确答案：C
题型：单选题客观题分值2分难度：一般得分：2
15
–Four Seasons(Hotel). How can I help you?
–______________________________.
A
I’d like to check in for Flight CA 981 to Chicago.
B
I’d like to book a standard room this Friday.
C
I’d like to book two tickets to Shenzhen this weekend.
正确答案：B
题型：单选题客观题分值3分难度：中等得分：3
16
【阅读理解三，对应以下3-1至3-5题】Small and medium-sized enterprises, known as SMEs, play an important role in Thailand’s economic development, accounting for the majority of businesses and source of employment and export earnings in this country.
In February 2017, a Bangladesh-based SME foundation reported that 99.7% of enterprises in Thailand were SMEs, the second highest proportion in southeast Asia after south Korea at 99.9%.
The government’s SME support agency reported that SMEs accounted for 41.1% of GDP in 2015. SMEs in the service sector accounted for 40% of total economic activity that year, followed by those operating in the manufacturing sector (26.9%) and trade and maintenance (15.1%). Within manufacturing and export-oriented SMEs, food and beverage manufacturing accounts for 17% of total GDP contribution in that year, followed by SMEs in the furniture (13%%) and chemical (12.3%) segments.
The government intensified its focus on SME development in 2017, launching a series of support mechanisms. These efforts helped SMEs strengthen domestic operations and expand their presence regionally, boosting macroeconomic development and stability.
In recent years, however, the SME segment in Thailand had struggled and now accounts for the largest proportion of non-performing loans (NPLs). The total non-performing loans of Thai SMEs due to COVID-19 have reached 229 billion Thai Baht (49.8 billion yuan), accounting for about 6% of the country’s total bank loans, according to the Thai Small and Medium Business Association.
Saengchai, Secretary General of the Federation of Small and Medium Enterprises of Thailand, said that because of the lack of international tourist and the closure of the pandemic, SMEs closely related to the Thailand’s tourism industry, such as restaurants, travel agencies and massage parlour, were hit hard, which is one of the main reason for the rise on bad loans of SMEs in Thailand.
In September 2022, Thailand Non-Performing Loans was reported at 13.323 USD billion, which showed a decrease from the previous number of 14.948 USD billion for June 2022.
3-1. Which country has the highest proportion of SMEs in southeast Asia according to the passage?
A
Thailand.
B
South Korea.
C
China.
D
Japan.
正确答案：B
题型：单选题客观题分值3分难度：中等得分：3
17
3-2. What segment of SMEs accounts for the most of the economic activity in 2017?
A
Service sector.
B
Manufacturing sector.
C
Trade and maintenance sector.
D
Exporting sector.
正确答案：A
题型：单选题客观题分值3分难度：中等得分：3
18
3-3. What does NPLs mean in Paragraph 5?
A
不良贷款.
B
坏账.
C
不作为放贷.
D
不良存款.
正确答案：A
题型：单选题客观题分值3分难度：中等得分：3
19
3-4. What is the main reason for the rise on non-performing loans of SMEs in Thailand in recent years?
A
There are fewer diners in the restaurants.
B
There are fewer customers in the massage parlour.
C
The lack of international tourists and the closure of the pandemic.
D
Travel agencies have fewer international customers.
正确答案：C
题型：单选题客观题分值3分难度：中等得分：3
20
3-5. Which statement is NOT true according to the passage?
A
SMEs in Thailand were hit hard by the pandemic of COVID-19.
B
SMEs accounts for the largest proportion of non-performing loans (NPLs) in Thailand.
C
Thai SMEs closely related to tourism have been hit hard in the pandemic.
D
Non-performing loans continues to worsen in Thailand.
正确答案：D
题型：单选题客观题分值3分难度：中等得分：3
21
【阅读理解四，对应以下4-1至4-5题】
Also called online marketing, Internet marketing is the process of promoting a business or brand and its products or services over the Internet using tools that help drive traffic leads and sales. These days, Internet marketing is often used interchangeably with content marketing. Content marketing serves up content that addresses our pain points, and is there when we want it.
Here is the evolutionary pathway behind the modernized form of marketing that is most successful today.
Selling no longer works. Why?
Traditional advertising focuses on pushing messages at the customer to get them to buy. It’s interruptive, obstructive and intrusive. It shouts, “Hey! Look at me!” while waving its arms.
You may try to avoid eye contact. But traditional ads are persistent. You know what traditional ads look like because you were bombarded with them every single day. Think TV commercials, billboards, magazine ads, radio ads and web banner ads.
As I think around for a long time as evidenced by this traditional ad for “honest -to-goodness” coffee from the 1950s. Ads may still work in some strategic places.
But Internet users can just click away from ads, if they don’t want to see them, which is exactly what happens.
According to a Pagefair report, 615 million devices in use today employ any blockers. Additionally, ad blocker use increased by 30% in 2016 alone. You know it, I know it, everybody knows it.
Ads are annoying. And they aren’t the way consumers prefer to learn about new products anymore.
Instead of a business shoving themselves in consumers’ faces, they need to take a different, gentler approach. Content marketing is exactly that. Brands and marketers who use it publish content that teaches, inspires, guides or solves a problem for their target audience.
With some handy tricks, the targets can find that content on the web, without it being pushed at them. If the prospects gain something useful from the content, they’ll keep coming back for more. Finally, consumers can interact with the brand organically and share their content on social media.
Trust is forged. Authority is established. Connections happen.
These loyal followers can then be converted into leads and sales–naturally. All of the above happened with a focus on giving value to the user. Help users — offer them value and they’ll reward you in return. That is what Internet marketing or content marketing is all about at its core.
4-1. What is the main reason that content marketing is better than traditional advertising?
A
Because content marketing provides us with content that we need, and is there when we want it.
B
Because it costs less.
C
Because it is more user-friendly.
D
Because it is everywhere.
正确答案：A
题型：单选题客观题分值3分难度：中等得分：3
22
4-2. What is Not the disadvantages of traditional marketing?
A
It is interruptive, obstructive and intrusive.
B
The users no longer want to know about new products by them.
C
The users can easily block them on the internet.
D
It is expensive.
正确答案：D
题型：单选题客观题分值3分难度：中等得分：3
23
4-3. Which one is NOT the function of content marketing?
A
It instructs customers how and what to buy.
B
It encourages customers to buy more.
C
It answers customers’ questions regarding purchase.
D
It tries to save customers some money.
正确答案：D
题型：单选题客观题分值3分难度：中等得分：3
24
4-4. What is/are the key feature(s) of content marketing?
A
It focuses to give value to the user.
B
It helps the user and gains trust and loyalty from the user.
C
The users will become loyal customers.
D
All above.
正确答案：D
题型：单选题客观题分值3分难度：中等得分：3
25
4-5. Which of the following is content marketing?
A
TV commercial.
B
Billboards and magazine videos with ads.
C
Little Red Book video with ads.
D
Radio ads.
正确答案：C
填空题
题型：填空题客观题答案不允许乱序分值10分难度：一般得分：10
1
【术语匹配】Match the following terms and phrases with the Chinese equivalents. Put the Capitalized letter in the brackets. 请填入下列术语或短语的中文，请将大写字母填入空内，每空2分，共10分。
1. 社交网络
C
2. 建立商业关系网络
B
3. 资产互换
A
4. 五星级宾馆
E
5. 日程很紧
D
A. asset swap
B. business networking
C. social network
D. on a busy schedule
E. a five-star hotel
第1空分值：2分
第2空分值：2分
第3空分值：2分
第4空分值：2分
第5空分值：2分
正确答案：C；B；A；E；D
题型：填空题客观题答案不允许乱序分值10分难度：较难得分：10
2
【应用文选择填空题】 Complete the memo with expressions and sentences given below. （每空2分）
Memo
To:
C
From: Norman Kennedy, General Manager Office
Date: October 11, 2021
Subject:
A
The board has approved the idea for a new Recreation Center at its meeting this morning.
E
We are happy to provide facilities to our employees.
D
and shall be completed within 60 days.
Each department will appoint one employee representative to collect your suggestions about activities and equipment for the Recreation Center.
B
A. Construction of Recreation Center
B. Please send the suggestions back by the end of this week.
C. All staff
D. The construction will begin next month
E. And now we are collecting suggestions for construction.
第1空分值：2分
第2空分值：2分
第3空分值：2分
第4空分值：2分
第5空分值：2分
正确答案：C；A；E；D；B
简答题
题型：简答题主观题分值4分难度：中等得分：4
1
【翻译（英翻中）】Mobile technology is making a big difference to how people work.