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单元自测4 试题及题目顺序是随机的， 使用查找功能（Ctrl＋F） 进行搜索
题目______your price be competitive and date of shipment acceptable, we intend to placealarge order with you.
题目Anexample of soft sell is to distribute free samples ______ customers oftenrespondfavorably.
题目Businessescan use free samples to build rapport and ______ customers ______ productsorservices.
题目Moreover,reservations by credit card four weeks ______ guarantee availability of theroomsize required.
题目Ournew type of treadmill ______ release next month.
题目Sheis the CEO of Roston Sport Accessories________ I told you.
题目SoI have a number of other ______ up my sleeve, as well.
题目Thenewly-designed ad ______ brought about a higher click through rate by the endofnext month.
题目Wesell insurance cover, the ______ you pay will depend on the cover you require.
题目Wewill have flown for 13 hours by the time we ________ to New York.
阅读下面的文章， 根据文章内容给题目选择正确的Hard sell and soft sellare important business terms and useful strategies for sales staff
to know and understand. Both of them can work. The effect dependson the type of customersand the type of products.A hard sell is a kind of moredirect and forceful sales tactics. The sales person justkeeps explaining howgood the product is, why people should buy it and even how the pricesmight increaseif the consumer walks off.A soft sell is a different approach. The sales persontries to build trust with consumers.He doesn’ t put pressure on them to buythings, just recommending a product and letting theconsumers make their owndecisions.An example of soft sell is to distribute free samples to whichcustomers often respondfavorably. Businesses can use free samples to buildrapport and engage customers in productsor services. Recommending productsbetweenfriends is a little bit like doing soft selling.People don’ t reallycare if someone else buys the product. They are just giving their honestopinionsand trying to be helpful.Humor in advertising is also used to attract the consumer’s attention and get theminterested in the products or services. Customers oftenresist hard sales tactics, thus makingsoft-selling much more effective forsuccess.
1. What’ s the topic and main idea of the passage？ {A； B； C}
2. Customers often _________ hard sales tactics, thus making soft-sellingmore effective forsuccess. {A； B； C}
3. Examples of soft sell mentioned in the passage include__________. {A；B； C}
4. Making humorous advertisements is one of the approachescompanies use to __________. {A；B； C}
5. According to the passage, __________. {A； B； C}
阅读下面的文章， 根据文章内容判断文章后的句子是正确（T） 还是错误（F） 。
The marketing mix consists of ‘the four Ps’ ：providing the customer with the right productat the right price, presented inthe most attractive promotion and available in the easiestplace. The product isnot just an assembled set of components： it is something customers buytosatisfy a need they feel they have. The image and the design of the product areas importantas its specifications. Then the product must be priced so that itcompetes effectively withrival products in the same market. In addition, theproduct should be presented to customersthrough advertising (e. g. TVcommercials, newspaper advertisements or posters) , packing (e. g.design,labels, materials) , publicity, public relation and personal selling. Finally,theproduct must be available to customers through the most cost effectivechannels of distribution.A consumer product must be offered to end-users insuitable retail outlets, or available onhire purchase or by mail order.
1. The author of the article intends to explain to us what themarketing mix is. { 2. Customers’ satisfaction matters greatly to a product.{ 3. The price of a product must be exactly the same as rival products in thesame market. { 4. To make your product known to the public, advertising is theonly consideration you needto take into account. { 5. A product can reachcustomers, according to the text, through retail outlets, hire purchase,mailorder and online sales. {
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