国开电大《商务英语2》单元自测1章节答案

国开04010-商务英语2-Unit 1Self-test

题目1:-As youknow, I’m not quite familiar with how to shop online. -It’s a piece ofcake! I’ll show you how to do it.: First of all, you should find a goode-commerce site. ; Next, add the items in your shopping cart and place theorder. ; Then compare the prices and features of the goods you like.

题目2:-Morning,Daniel. Today I’d like to discuss the promotional events of our products withyou. : Hi, I agree with what you have just said. ; Good morning, Kevin. Nice tomeet you, too. ; Ok. I think we should draw up a thorough plan, first.

题目3:-Uh, Ithink online shopping is very time-consuming. -: Why do you want to wait andshop in a long line ; I somewhat agree with you, but not completely. ; Thankyou for your time to be with me for the weekend.

题目4:It can beaimed individuals with select surfing behavior. : to ; in ; at

题目5:In myopinion, the first thing is what tools we should use. (考点:不定式结构的用法) :to be discussed ; discussed ; discussing

题目7:-Great!Maybe from now on, I should try to buy goods online. – : I think you need to bea little bit slower. ; That’s all right. Whatever! ; Why not Go ahead. Just give it a try.

题目8:-I thinkwe can use two or more kinds of media together in an advertising campaign. : It’s true. Twois always better than one. ; That’s quite right. We can attract more people. ; It’s greatidea. We need to put in more money then.

题目9:In China,Taobao is one of e-commerce sites. : most popular ; the most popular ; morepopular

题目11:Consumerscan’t digest too much information on a web page, resulting low rates ofreturn. : with ; in ; at

题目12:I knowpersonal selling is also a very effective tool for building ______buyers’ confidence.: to ; up ; with

题目10:二、阅读理解:阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。 DEVELOPMENT OF ONLINE MARKETING With the introduction of the Internet, there came many changes to theway a company might carry out a marketing strategy. About ten years ago, we shoppedonly at local stores in the market place using cash. Now a new world has beenopened up to people around the globe through the World Wide Web. We are able tobrowse the fanciest shops in the world from home, “virtually” that is. Thetechnology of secure transactions on the Web has greatly improved and the rushto buy from online shops has demonstrated a growing consumer acceptance ofonline marketing. Increasingly, online marketing is no longer just an option.It is a necessity.  Online marketing is anelectronically-based industry. In short, it refers to the conducting ofbusiness through the Internet. It is a way of buying and selling goods andservices, and negotiating trade through digital communications.  Online marketing allows businesses to reach awider market while cutting costs, saving time and eliminating tons ofpaperwork. Most online retailers ask the customers to pay with a credit card.Regular buyers are issued electronic or digital signatures which are protectedby passwords, enabling them to transact business securely via Internet.  Online marketing is still in its earlystages, as problems such as how to deal with credit card fraud on the Internetstill have to be dealt with. But its future looks rosy. With the development ofcomputer technology, e-commerce will inevitably become a “must” in our everydaylives. There is no doubt e-commerce has come of age. 1. __________ changed theway a company might carry out a marketing strategy over the past 10 years.{A;B; C} A. The Internet B. Local stores C. The consumers 2. What does “virtually”mean in Paragraph One{A; B; C} A. In reality. B. By means of a computer. C.Safely. 3. Which of the following advantages of online marketing is notmentioned{A; B; C} A. Reach a wider market while cutting costs B. Save time andeliminate paperwork C. Increasing trust between traders and buyers. 4. Whatproblems are still outstanding in online shopping{A; B; C} A. Cutting costs. B.Credit card fraud on the Internet. C. Eliminating paperwork. 5. Which is the author’sattitude towards online shopping{A; B; C} A. Our shopping was only done atlocal stores on the high street, using cash. B. Online marketing refers to theconducting of business through the Internet. C. Undoubtedly the era ofe-commerce has arrived.

题目6:二、翻译:从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1.Actually, I have been thinking about online shopping for a long time.{A; B; C}

2.Increasingly, online marketing is no longer just an option. It is anecessity.{A; B; C

3.Online shops give us the opportunity to shop 24/7.{A; B; C}

4.The rush to buy from online shops has demonstrated a growing consumeracceptance of online marketing. {A; B; C}。

5.Onlinemarketing saves time and can be delivered anytime, anywhere. {A; B; C}