国开电大《商务英语2》单元自测2章节答案

国开04010-商务英语2-Unit 2Self-test

题目1:-We arenow looking for agents to cover southern China. -Excellent. : I’m veryfamiliar with the market there. ; We are full of confidence in the Chinesemarket, too. ; Our target markets are large corporations and governmentagencies.

题目2:-But whyis it so much higher in this market – : I don’t think I can followthe course. ; Sometimes things don’t go as expected. ;There are many rich people in this area.

题目3:-I wonderif you are able to offer market exclusivity for all of China – : I’d love to goto the supermarket with you if I have the time. ; I’m notsurprised to hear that about the huge market in China. ; Thank you for yourinterest in representing our product.

题目4:When data, it has to be analyzed to decide what it all means. : had been collected ; hascollected ; has been collected

题目5:This isone of the main ways a business learns what customers want. : which ; of ; that

题目7:-Ok, whatare your initial thoughts on our computers in China Is there a market – : Thereis a computer shop around the corner to the right. ; Our current agentagreements are broken up into regions. ; I am very optimistic about the marketopportunities in China.

题目8:-It seemsthat the sales volume has not reached our objective. -: Thank you very muchabout it. ; It doesn’t matter too much. ; It’s true. I’m sorryabout that.

题目9:We arefull of confidence the Chinese market. : on ; in ; with

题目10:As it isknown that the aim of every business is to make profit as possible. : as many ;as much ; more

题目11:Sometimesit over half the total time spent on a research problem. : takes up ; takes off; takes on

题目12:二、翻译:从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1.Having been a player in the computer industry in China for the last decade, ourcompany has witnessed firsthand the industry’s phenomenalgrowth.{A; B; C}

2.But pricing is based on the needs of target customers and it differs from placeto place and over time.{A; B; C}

3. Inorder to succeed in business, the following two principles of marketing shouldbe kept in mind.{A; B; C}

4.Attracting customers to a business makes the difference between succeeding andfailing.{A; B; C}

5. Ifcustomers are satisfied, there is a chance that they will be retained for along time and possibly permanently.{A; B; C}

题目6:二、阅读理解:阅读下面的短文，根据文章内容进行判断，正确选“T”错误选“F”。 PRINCIPLES OF MARKETING Marketing is the part of your businesswhere money is made. In order to succeed in business, the following twoprinciples of marketing should be kept in mind. First, customers are the mainstayof any business. Attracting customers to a business makes the difference betweensucceeding and failing. Therefore, the business needs to direct all activitiestowards satisfying the customers’ needs. If customers are satisfied, there is achance that they will be retained for a long time and possibly permanently.Undoubtedly they are likely to talk to other potential customers. Anotherprinciple for a business is that profitable sales volume is more important thanmaximum sales volume. The profitable sales volume is the volume of sales thatactually will earn a business the most profit. And the maximum sales volumesimply refers to the biggest sum of retail sales. Since the aim of mostbusinesses is to make as much profit as possible, businesses value profits morethan the volume of sales. A large volume of sales may result in a low profitmargin, therefore, it is important for marketers to focus on their profitablesales volume. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE(F). 1. In order to succeed in business, three principles of marketing shouldbe kept in mind.{T; F} 2. If customers are satisfied, they will be likely toencourage more people to buy the products or services.{T; F} 3. The profitablesales volume is the volume of sales that will bring a business profit.{T; F} 4.The maximum sales volume refers to the biggest sum of retail sales.{T; F} 5.Profitable sales volume is as important as the maximum sales volume.{T; F}