国开电大《商务英语2》单元自测3章节答案

4010-商务英语2-Unit 3Self-test-辅导资料

第1题 -this isfocus advertising agency. how may i help you – A. Excuse me, I’d like tobuy a pair of sports shoes. B. Hi, there. I’m glad to introducemyself to you. C. I need some information on the advertising rates of yourmagazines.

第2题 – – it willtake at least three weeks. A. How soon will you finish our TV commercial B.When will you finish our TV commercial C. How long have you finished our TVcommercial

第3题 – – wewould like to get in with the fall publication, if possible. A. How much do youplan to spend on advertisement B. Which edition would you like youradvertisement to appear in C. What do you want to say about your products inthe advertisement

第4题 – – once aweek. A. How soon will your department finish the meeting B. How often doesyour department hold a meeting C. How long will the department meeting last

第5题 – – i’m planningto go to canada for further study. A. Why are you going to resign your currentjob B. When do you intend to resign your current job C. What is your intentionafter resigning your current job

第6题 the digitalimage processing of this copier is a prime reason you can ______ on it. A. accountB. count C. discount

第7题 the smartcolor laser copier is comparable professional editing. A. to B. on C. at

第8题 ouradvertising rates are size and location. A. depended on B. put on C. based on

第9题 it willtake at least two weeks just to get the storyboard ______. A. write up B.writing up C. written up

第10题 remember wewant to create a forward-looking image ______ increase the awareness of ourbrand. A. as well as B. but C. so

第11题 二、翻译:从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1.Our advertising agency will just have to come up with a theme for theadvertisement by tomorrow.

2.Product advertising aims at increasing sales by making a product known to awider audience.

3. Agood advertising program tells potential customers the benefits derived fromthe use of products.

4.You can use either your own designers or a team of designers in our agency.

5.Opinion advertising presents the impression of doing a public service byaddressing the importance of a company.

第12题 二、阅读理解:阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。 Product advertising is an important part of marketing. It aims atincreasing sales by making a product or service known to a wider audience, andby emphasizing its positive qualities. A company can advertise in various ways,depending on how much it wishes to spend. There are different media foradvertising including television, radio, newspapers, magazines, the Internetand direct mail. The design and organization of advertising campaigns isusually the job of an advertising agency. A good advertising program tellspotential customers why they need the product, how it is used and the benefitsderived from its use. A successful program also tells the consumer how theproduct is better than similar offerings by competitors. Corporate advertisingis not directly concerned with increasing the sales of a particular product orservice, but more with the brand image and reputation a company wants topresent to the general public or within an industry. Corporate advertisingcomes in three different types: image advertising, opinion advertising andinvestment advertising. Image advertising attempts to promote the importance ofa company. Opinion advertising presents the impression of doing a publicservice by addressing the importance of a company. Investment advertising isdesigned to attract potential investors. Decide if each of the followingstatement is TRUE (T) or FALSE (F).

1.Generally, an advertising agency is responsible for designing and organizing aproduct’s advertisement.

2. Itis not necessary to consider the budget of an advertisement in choosing a mediafor advertising.

3.According to the text, there are three types of media used in advertising.

4.Product advertising is different from corporate advertising.

5.This passage is mainly about the history of advertising.