国开电大《管理英语2》形成性考核5答案

单元自测5

Our company is doing a customer servicequestionnaire .May I take you a moment –          . : It doesn’t matter ; By all means; I have no idea

Thank you very much for answering ourquestions.It really helps our market research a lot. -________________ : I am sorryto hear that. ; It’s my pleasure. ; I don’t think so.

Twice a week. : How often do you use ourcompany’s product ; When did you buy our products ; What did you buy in ourcompany

Questionnaires are not suitable_____somepeople. : in ; for ; with

Customers ______ refuse to filling thequestionnaire are not permitted to buy the product. : what ; which ; Who

What’s your view on our questionnaire__-________________ : I’d like to go there. ; With my pleasure. ; First of all.We’d better change our question order.

Ourcompany will _____the customers’suggestions.: respond ; responding to ; respond to

Where are you used to____vegetables : buy ;bought ; buying

Wouldyou mind filling the questionnaire forme – ________________ : No problem. Just give me your questionnaire. ; Sorry,Ican’t go there. ; I really appreciate that.

You need to _____those questionnaire papersfor your company. : hand out ; hand in ; hand on

The Jiahe Community Service Center is aboutto ______ service for residents. : provided ; provide ; providing

The quality of questionnaire will_____howmuch information we know from our customers. : effect ; affect ; affections

Questionnaires are easy to____. : analyzed; analyze ; be analyzed

____ face-to-face interviews,questionnaires are cheaper for collecting data from a large number ofrespondents. : Compared to ; Comparing ; Compare

I’d like to_______ that thestaff memberwhoserved me didn’t really seem to know what he was doing. : point out ; point at; point in

题目1:二、阅读理解:阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。

Questionnaires can be a simple way to getto know your audience’s opinions. Though it is easy to write a questionnaire,you need a lot of skill and experience to write a good one. Luckily, gooddesign skills can be learned in a short time. KEEP YOUR QUESTIONNAIRE SIMPLEAND VISUALLY ATTRACTIVE Keep your questionnaire short and simple. A short andsimple questionnaire is more likely to be completed and returned. It is alsoimportant to make your questionnaire as attractive as possible. You should keepthe following design elements in mind: TEXT: Choose a font style that is easyto read, and make sure the font size is large enough for your respondents toread. PARAGRAPHS: Long paragraphs can be daunting for readers, so try to keepyour blocks of text to a handful of lines. WHITE SPACE: Ensure that there isspace between questions and sections and don’t make margins too small. KEEPQUESTIONS BRIEF AND EASY TO UNDERSTAND Be brief and direct with your questions.Do not use any unnecessary words and phrases. Brief questions that use simplelanguage are easy to read and understand, so the participants won’t find itdifficult to fill in the questionnaire. MAKE SURE QUESTIONS ARE IN THE RIGHTORDER You should start your questionnaire with general questions and then moveto specific ones. Try to avoid jumping back and forth between general andspecific questions. USE OPEN-ENDED QUESTIONS PROPERLY Open-ended questions meanrespondents can answer freely using their own words. They can provide moredetailed information, but they take more time and effort to answer and can bemore difficult to analyze. You should not use too many open-ended questions inone questionnaire. In a word, taking the time to develop a well-designed andparticipant-friendly questionnaire will give you useful data that can help youmake the right decisions.

1. The questionnaire contains followingelements except.

2. In order to keep your questionnairevisually attractive, you should

3. You should start your questionnaire with_______ questions and then move to _______ ones.{

4. What could be the best title for thispassage

5. Which of the following statements is NOTcorrect

题目2:二、阅读理解:阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。

QUESTIONNAIRES: ADVANTAGES &DISADVANTAGES Every coin has two sides and questionnaires are no different.With questionnaires, the advantages outweigh the disadvantages. ADVANTAGES OFQUESTIONNAIRES Compared to face-to-face interviews, questionnaires are cheaperfor collecting data from a large number of respondents. Also, questionnairesare easy to analyze, and computer software can easily complete data entry andmake tables for nearly all surveys. Questionnaires are familiar to most peopleas nearly everyone has had some experience completing one. Questionnairesreduce bias when there are no clues to affect the respondents. DISADVANTAGES OFQUESTIONNAIRES One main disadvantage of questionnaires is the possibility oflow response rates which reduces our confidence in the results. Anotherdisadvantage is they provide little flexibility for the respondents. What’smore, many times the respondent is not the same person you sent thequestionnaire to. Finally, questionnaires are not suitable for some people. Forexample, a survey to a group of poorly educated people might not work becauseof reading problems.

1. The advantages of questionnaire are morethan disadvantages.

2. Questionnaire is the cheapest way forcollecting data from respondents.

3. Questionnaires have the advantage ofbeing analyzed easily through the computer software

4. Questionnaire is suitable for everyone.

5. The respondent is usually the sameperson you sent the questionnaire to.

题目13:二、翻译:从以下A、B、C三个选项中选出与英文最适合的中文翻译。

1.In a word, taking the time to develop awell-designed and participant-friendly questionnaire will give you useful datathat can help you make the right decisions

2.A new food market will be built in ourcommunity next month.

3. I think what should be done is to createmore job opportunities for students.

4.In contrast to other countries, the U. Shas no national college entrance exam.

5.On the last day of the old year, there isa family dinner

题目3二、阅读理解:阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。

The qualities of a good questionnaire Itshould be noted that one does not start by {A. writing; B. write; C. wrote}questions. Firstly.we have to decide ‘what are the things one needs to knowfrom the respondent in order to meet the survey’s objectives'{A. Secondly; B.Second; C. Next}，we should decide the target respondents.At the outset, theresearcher must define the population about which he/she wishes to generalisefrom the sample data to be collected.Thirdly,we have to decide the questioncontents.opening questions should be general and easy to answer so that therespondents have the patience to finish next.and then we can offer somespecific questions {A. In order that; B. In order; C. In order to} get moredata from the respondents. {A. In the word; B. In a word; C. In word}.wecouldn’t ignore the physical appearance of our questionnaires.If ourquestionnaires look like a mess.People would not be willing to {A. help; B.helping; C. Helpful} us answer our questions….