国开电大《管理英语3》形成性考核3答案

国开04019管理英语3任务3说明:如果课程
1:- In what form will you take the investment? –  : Yes, we will. ; We’ll contribute a siteand the required premises. ; We’ll give investment.
2:- Is it possible for you to expand business there? –  : I like it. ; I’d love to. ; Yes, Ithink so.
3:They recommended that the amusement park. : wasextended ; will be extended ; be extended
4:John as well as Mike  just beenback from an important meeting. : have ; has ; had
5:A budget is an estimation of the  and  over a specified future period of time. :cost; expense ; revenue; expenses ; revenue; interest
7:- Are you going on holiday for a long time? –  : It was a long time. ; Two weeks ago. ;No. Only a couple of days.
8:Rent, electricity and insurance are all examples of the company’s .: overhead ; turnover ; assets
9:You can go out,  you promise to beback before 12 o’clock. : so far as ; as far as ; as long as
15:- Is it more advisable to upgrade our present facilities than taking therisk of opening a new park? –  : Thankyou. ; I’m glad to hear that. ; I don’t think so.
16urchasing the new production line will be a  deal for the company. : profitable ; forceful; tremendous
18:They are trying to  the wastedischarged by the factory for profit. : expose ; exhaust ; exploit
19:The manager urged his staff not to the splendid opportunity. : slide ; miss; escape
11:- I wonder if I could use your computer tonight? –  : Sure, go ahead. ; It doesn’t matter. ; Whocares?
12et’s discuss these problems at the meeting, ? : do we ; shall we ; will you
13:If the building project  by the end ofthis month is delayed, the construction company will be fined. : to becompleted ; is completed ; being completed

20:二、完型填空(每空10分)。 操作提示:通过中的下拉选项框选择恰当的词语补全填空。 Many people who work in London prefer to live outside it, and to goto their offices, factories or schools every day by train or by bus, eventhough this means they have to get up earlier in the morning and {arrive; getto; go} home later in the evening. One benefit of living outside London is thathouses are cheaper. Even a small flat in London {without; with; near} a gardencosts quite a lot to rent. With the same money, one can get a little house inthe {city; place; country} with a garden of his own. Then, in the country onecan be free {out of; from; without} the noise and hurry of the town. Althoughone has to get up earlier and spend more time in trains or bused, one can sleepbetter at night, and, during weekends and on summer evenings, one can enjoy thefresh clean air of the country. If one likes gardening, one can spend one’sspare time digging, planting, watering and doing a lot of other jobs which areneeded in the garden. Then, when the flowers and vegetables come up, one hasthe reward of a person who has shared the secrets of {working; nature;gardening} .

6:二、阅读理解 阅读下面的文章，根据文章内容判断文章后的句子是正确(T)还是错误(F)。(每题10分) SAVE MONEY BYUNDERSTANDING WHY YOU SPEND IT To save money, you simply need tospend less than you earn. It is easy to say, but why is it so difficult todo? To answer this question, you need to study the factors that keep youspending all the time. EASY ACCESS TO CREDIT For most people, this is thebiggest reason for overspending. People can easily get a credit card, simply byfilling out a short form in a bank or jumpingon their website. They can borrow money from banks to go shopping,even buy cars or houses. When you aren’t physically handing someone money or acheck for a purchase, you will feel you are spending free moneyor you aren’t spending money at all. Try using cash to get your spendingunder control. MISUSING CREDIT CARDS A credit card is an interestfree short-term loan. When used as planned, this can be apowerful financial tool. The problem is when you begin to letthe balance continue from month to month. If you make a $200 purchaseon your credit card and find out that at the end of the month you can’t affordto repay the full amount, this is when the high interest rates on thecards really begin to hurt you. That is no way of saving money. GIVING IN TOTEMPTATION We all need to enjoy life, but don’t waste your financial futurefor a few guilty pleasures today if they aren’t in your budget. Whenyou know that you can’t afford an activity, don’t give in. Instead, inviteyour friends over for a home dinner party, game night, or some other activitieswhere you can still enjoy time together, but without breaking your budget.SPENDING TO FEEL GOOD Everyone enjoys getting something new – buyingyourself something feels good. There is absolutely nothing wrong with this,as long as you don’t go overboard. You’ll feel good about yourpurchase whether you make it with cash or by credit card, butyou’ll feel even better when you don’t have to spend the next twoyears trying to pay it off with 20% interest. 操作提示:句子正确选择下拉选项框为“T”;句子错误选择下拉选项框为“F”。

1. You have to pay for the creditcard loans by the end of each month.

2. Using a credit card to pay is spendingfree money.

3. It’s easy to get a credit card but hardto make ends meet.

4. If you suffer from a deficit this month,you simply have to pay it off by the originalamount in the future.

5. “Spending to feel good”means keeping your spending within the budget.

10:二、阅读理解 阅读下面的文章，根据文章内容判断文章后的句子是正确(T)还是错误(F)。(每题10分) SAVE MONEY BY UNDERSTANDING WHY YOU SPEND IT To save money, yousimply need to spend less than you earn. It is easy to say, but why is itso difficult to do? To answer this question, you need to study the factorsthat keep you spending all the time. EASY ACCESS TO CREDIT For mostpeople, this is the biggest reason for overspending. People can easily get acredit card, simply by filling out a short form in a bank or jumpingon their website. They can borrow money from banks to go shopping,even buy cars or houses. When you aren’t physically handing someone money or acheck for a purchase, you will feel you are spending free moneyor you aren’t spending money at all. Try using cash to get your spendingunder control. MISUSING CREDIT CARDS A credit card is an interestfree short-term loan. When used as planned, this can be apowerful financial tool. The problem is when you begin to letthe balance continue from month to month. If you make a $200 purchaseon your credit card and find out that at the end of the month you can’t affordto repay the full amount, this is when the high interest rates on the cardsreally begin to hurt you. That is no way of saving money. GIVING IN TOTEMPTATION We all need to enjoy life, but don’t waste your financial future fora few guilty pleasures today if they aren’t in your budget. When you know thatyou can’t afford an activity, don’t give in. Instead, invite your friends overfor a home dinner party, game night, or some other activities where you canstill enjoy time together, but without breaking your budget. SPENDING TO FEELGOOD Everyone enjoys getting something new – buying yourself something feelsgood. There is absolutely nothing wrong with this, as long as you don’t gooverboard. You’ll feel good about your purchase whether you make it with cashor by credit card, but you’ll feel even better when you don’t have to spend thenext two years trying to pay it off with 20% interest. 操作提示:句子正确选择下拉选项框为“T”;句子错误选择下拉选项框为“F”。

1. For most people, easy access to creditis the biggest reason for overspending. {T; F}

2. You have to pay for the credit cardloans by the end of each month. {T; F}

3. Using a credit card to pay is spendingfree money. {T; F}

4. Getting credit cards from various banksand using the overdraft to the limit can help you “spend to feel good”. {T; F}

5. Always pay attention to your budgetwhile spending. {T; F}
14:二、阅读理解 阅读下面的文章，根据文章内容，完成相应的选择题。(每题10分) THREE STEPS TO A GOOD MARKETING BUDGET Without good budgetmanagement, you are likely to overspend on marketing accidentally. Here arethree steps that help to make a good marketing budget. STEP 1: ORGANIZEFINANCIAL INFORMATION The first step is to be clear of your current financialsituation. You need to know how much money your company makes monthly and thechanges that might arise in the future. Although income flows change throughoutthe year, you must organize the information based on reliable revenue – theminimum amount of money your company makes each month. A realistic budget planwill always focus on the income that exceeds the expenses, not the totalrevenue that comes in. When you have determined the amount of disposable incomeavailable for the company, you should determine where the money will go. STEP2: DETERMINE WHERE YOU WANT TO SPEND MARKETING FUNDS After you know the totalamount available to spend on marketing, the next step is how you plan to spendthat money. Three main factors decide how you spend marketing funds: the budgetamount, your past experiences, and where you can reach the right audience. Youwill start organizing how to spend the funds based on the amount. Besides, youneed to consider the strategies that have worked in the past. Also, you need toconsider which marketing channels will allow you to reach the right audience.STEP 3: ASSESS DATA AND MAKE APPROPRIATE CHANGES The final step in building agood marketing budget is the analysis of the plan and any changes that mayimprove revenue. Ultimately, marketing is designed to bring in extra revenue.If the activity does not bring in any additional revenue over its cost, then itis better to change strategy and try something else. Assessing the data is avital part of creating an effective marketing strategy. Evaluation begins withcomparing past performance to the performance after marketing the product orservices. However, a good budget alone is not enough. You have to take actionand remain committed to following through your plan. By keeping the budget inmind when you make decisions, you will have the opportunity to work outdifferent strategies to find the best solutions for your business goals andprevent overspending on marketing. 操作提示:通过题干后的下拉框选择的正确答案。

1. What should the budget plan be basedon?..

2. What does “disposable income” mean inPassage 3?..

3. You have to be clear of when organizingfinancial information.

4. The three main factors that decide howyou spend marketing funds are.

5. Keeping the budget in mind when makingmarketing decisions will avoid

17:二、翻译 为下面的句子选择正确的翻译(每题10分)。 操作提示:通过题干后的下拉框选择的正确答案。

1. The cost of the new project will go overbudget.

2. How will the evaluation of theseinvestments be carried out?

3. A credit card is an interest freeshort-term loan.

4. Assessing the data is a vital part ofcreating an effective marketing strategy.

5. We should discourage people from usingtheir cars in the city centers